What is: eCPM? | Digital advertising metrics
SEPTEMBER 25, 2019
CPM, eCPM, CPC —ah, too many similar-sounding acronyms! You might know what CPM means, but what is an eCPM, and how is it different? Simply put, eCPM stands for effective cost per mille (i.e., thousand impressions) and is calculated regardless of what buying method is used for the campaign. Well, while the CPM buying model is standard across the industry, it doesn’t mean all your digital advertising platforms and strategies will fit into that model.