How to calculate and allocate your marketing budget for the next fiscal year in 2020.
The Marketing Blender
SEPTEMBER 23, 2019
To figure out which tactics will achieve the best results for your company in the next fiscal year, you need to understand two metrics for each tactic: cost per lead and conversion rates. Your average cost per lead is how much you spend to acquire a new customer. Top 4 B2B Marketing Trends for 2020.
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