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FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Google PPC ads still drive a solid cost per lead (CPL)? Identify the baseline (for cost per lead) What’s your acceptable cost-per-lead (CPL) ? Sign me up.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Smashmouth Marketing

MARCH 19, 2009

Instead of thinking about the obvious success of a program, you will start thinking about the value of a lead as it contributes to the company. Poker, for math geeks, is more of a science than a game, a gamble or an art form. Total cost per lead at this point has been $150. Should you kill that vertical?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

Instead of thinking about the obvious success of a program, you will start thinking about the value of a lead as it contributes to the company. Poker, for math geeks, is more of a science than a game, a gamble, or an art form. Total cost per lead at this point has been $150. Should you kill that vertical?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100