The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing.

Paid Search Agency 184

Paid Search Agency Linkedin Demand Generation Agencies Ads 184

Adobe Experience Cloud Blog

OCTOBER 5, 2016

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Hopefully, I can help you avoid this disaster by shining a light on the most common pitfalls that demand generation marketers may run into. Pre-Existing Biases.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Directive Agency

OCTOBER 30, 2024

Like any B2B marketing channel or touchpoint, taking the right approach is essential to ensure sustainable success—and a big fat return on investment for your efforts. Most B2B SaaS brands underinvest in their LinkedIn ad strategy. We’ve also helped each of our ambitious clients earn a healthy ROI for their LinkedIn marketing efforts.

Paid Content 52

Paid Content Paid Search Agency Cost per Lead Linkedin 52

The Point

NOVEMBER 23, 2021

Most B2B marketing benchmark reports are completely useless. That’s because either 1) the results were generated through surveys, which (as any reputable statistician will tell you) causes all sorts of data bias, and/or 2) the data fails to account for the wide variance caused by differences in offer (e.g. But I digress … The Metadata.io

Linkedin 130

Linkedin Paid Search Agency Cost per Lead Ads 130

Martech

FEBRUARY 5, 2024

Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Think about how your organization deploys its B2B marketing tactics. Display ads are scalable, but they’re often terribly inefficient as you scale.

Lead Gen 118

Lead Gen Paid Content Cost per Lead Sales Management 118

The Point

MARCH 18, 2020

Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks. Offer free information on how to cope, certainly.

Demand 238

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 238

SalesIntel

MAY 7, 2025

Marketers often use lead generation and demand generation as if they mean the same thing. Mixing them up can lead to wasted budgets, misaligned strategies, and frustrated sales teams wondering why their pipeline is not growing. That is where demand generation comes in. But they do not.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Sales Qualified Leads Lead Generation 40

Televerde

FEBRUARY 11, 2025

Demand generation has never been more critical. In 2025, businesses must move beyond outdated marketing and sales silos and adopt integrated, data-driven strategies that drive engagement, nurture leads, and accelerate revenue growth.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 52

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Inbox Insight

AUGUST 21, 2024

Content syndication helps businesses establish authority in their field, reach more people, attract new target audiences, and generate potential leads. However, your content syndication’s true effectiveness and success depend largely on your ability to track and analyze key metrics.

Cost per Lead 52

Cost per Lead Lead Ranking Top of Funnel CPL 52

Only B2B

AUGUST 21, 2024

This phrase comes to mind when choosing between Account-Based Marketing (ABM) and Lead Generation. After all, focusing on either generating leads broadly or targeting high-value accounts sounds like a solid plan, right? Keep reading… But First Understand What’s Account-Based Marketing (ABM)?

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 71

The Point

JANUARY 31, 2011

What does a software company do when their paid search program is working well but just not generating enough leads? By most metrics, Navicure’s paid search campaign was working well, generating a handful of leads each month at a cost per lead at or below industry standards.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

The Point

FEBRUARY 11, 2014

As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels. PA] Captora quickly solves three of Marketing’s biggest challenges: 1. How does your content compare to your competition?

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Customer Experience Matrix

JANUARY 17, 2009

If that doesn’t work, go to the BrightTalk site and key my name into the site search function. I'm not saying they're identical: BrightTalk lets you upload your slides rather than sharing the screen of your PC, which makes it more reliable, and seems to offer some promotional services too. But I digress. Step 1: Gather Data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

The Point

JANUARY 6, 2014

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. Improve campaign measurement.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

SEPTEMBER 20, 2010

In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use it or lose it.” Does your corporate blog contribute to overall marketing ROI in a measurable way?

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

Metadata

JULY 22, 2020

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Unbound B2B

MAY 12, 2025

How do you break down key differences and know which one to use in your B2B marketing strategy? In this conversation on the Real Talk Real Results podcast , Ram Sahu, Co-founder and CEO of UnboundB2B, shares everything you need to know about effectively implementing demand tactics into your go-to-market strategies.

Marketing Budget Creation 52

Marketing Budget Creation Demand Marketing Budget Sales Qualified Leads 52

Inbox Insight

AUGUST 6, 2024

Content syndication–the act of republishing your original content on third-party websites, platforms, and digital marketing channels to increase reach and visibility–is a powerful tactic used by B2B companies worldwide. Our own research supports this, showing that 33% of buyers spend between 3 to 9 hours per month researching.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles B2B Thought Leadership Business 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Only B2B

JULY 17, 2024

75% of B2B marketers are now focusing their demand generation tactics on customer retention and enrichment, a significant increase from previous years, emphasizing the need to include existing customers in demand generation strategies.” Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Paid Content Demand 62

Marketing Insider Group

JUNE 7, 2012

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. It’s about lining up marketing efforts more closely to the buying process.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Some marketers see ROI on TikTok ? Google PPC ads still drive a solid cost per lead (CPL)? People actually click on B2B ads on Facebook ? Sign me up. Rather watch a video? Check it out here.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Why you need to measure your inbound marketing efforts. Successful inbound marketers don’t make decisions based on gut feelings.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Hubspot

FEBRUARY 21, 2018

Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform? Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered. Click here to download your 8 free marketing budget templates. Beware Hidden Costs.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Lusha

JULY 11, 2024

The answer lies in mastering two crucial marketing strategies: demand generation and lead generation. Marketing professionals often discuss these terms, But understanding the nuances between them can be the key to unlocking your business’s growth potential.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Paid Content 52

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? Let’s take a step back.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Oktopost

JANUARY 17, 2024

Demand generation is not just about the journey. Tracking metrics and proving ROI from demand generation has been historically tricky. Even today, 43% of content marketers need help to develop consistency with measurements. It’s about the destination and then proving how you got there.

Top of Funnel 62

Top of Funnel Demand Generation Agencies Demand Generation Paid Content 62

Metadata

JULY 21, 2022

B2B marketing is tough. In fact, there are now over 9,000 companies in Scott Brinker’s 2022 marketing technology landscape. . With so much noise in the market, what’s the best way to get in front of your audience and hit your revenue numbers? Running legit demand generation marketing campaigns is a great place to start.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Inbox Insight

NOVEMBER 5, 2024

Business growth is a struggle for even market leaders at times. These challenges underscore the urgent need for marketers to adapt and refine their demand generation strategies. As sales pipelines become more complex, it’s imperative for marketers to rethink their approaches.

Demand Generation 52

Demand Generation Demand Generation Agencies Sales Management Ideal Customer Profiles 52

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Email marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Paid Content 52

Marketing Insider Group

AUGUST 12, 2010

And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. So marketing sends more. Sales says they want better leads. So marketing tightens the quality standards and sends fewer but higher quality leads. Conversion plummets.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100