ClearVoice

APRIL 1, 2021

Intent-based KPIs. Some marketing experts use the term “intent-based KPIs,” and this is a good way to approach the process of creating KPIs. Which leads us to our next topic…. marketing-qualified leads) Did they sign up for an event to learn more about a product? Cost per click (to social channel page).

Cost Per Click 64

Cost Per Click Lead Ranking Paid Search Agency Marketing Qualified Leads 64

Metadata

DECEMBER 8, 2021

So you’re up to speed on the difference between ABM and demand gen tactics , you’ve launched a couple of campaigns , and leads are starting to trickle in. ABM metrics: Narrowing in on your leading and lagging indicators. Leading indicators. Let’s walk through all nine of them. Ad engagement. Website traffic.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

Brandpoint

JUNE 24, 2021

An older model for identifying qualified leads, first developed by IBM. CAC: Customer Acquisition Cost. This metric determines how much it costs to capture and land a new customer. The CMO’s ultimate goal is to increase revenue and sales through leading successful marketing efforts and campaigns. CPL: Cost-per-Lead.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118