60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. WOM: Word-of-Mouth.
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