Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Our must-haves are Animoto’s iPhone app for vertical videos, Animoto’s web app for square videos, and Buffer for sharing. per click.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Our must-haves are Animoto’s iPhone app for vertical videos, Animoto’s web app for square videos, and Buffer for sharing. per click.

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Native Advertising Wars by Vertical: Exchanges vs. Facebook vs. Yahoo Gemini [New Benchmark Data]

inPowered

Recently, in the inPowered labs, we got our hands on millions of dollars’ worth of pre and post-click native advertising data and organized it based on channel and vertical. We wanted to look at vertical click-through rates, cost per engagement, engagement rate and average time spent with content post-click. This is all well and good, but as a content marketer I want to know what happens after the click. CPAE – Cost Per Active Engagement.

Improving PPC Performance: 10 competitive monitoring tips every search marketer should know

Biznology

Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend. Spend: Adjust cost per click (CPC) and monthly spend to get your desired market share without overspending.

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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

It is essential to understand how to align keyword targets to applicable industry verticals. While this should not come as a surprise, having an ad show up for a competitor’s brand name can lead to the following results: Higher cost per click. Creating a robust set of negative keywords is essential for avoiding irrelevant clicks and saving money.

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We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

Buffer Social

Instagram Stories research benchmarks for specific verticals. Average posting frequency per month. Instagram Stories research benchmarks for specific verticals. In an effort to make this research even more interesting and valuable, we looked at four unique verticals to compare a variety of data points such as completion rates, posting frequency, and more. Those four verticals are, brand accounts, entertainment accounts, media accounts, and sports accounts.

Everything You Need to Know About Advertising on Bing

BenchmarkONE

Bing Ads is a pay-per-click, or PPC advertising , model. You only pay if someone clicks your ad, and you’ll set a daily budget. You’ll see how many clicks you got for each ad along with the cost per click, and more. So, those who do advertise on Bing typically enjoy higher click-through rates than those on Google. The average bid on Bing can be about half the price of what Google advertising costs.

The Ultimate B2B Marketing Glossary

Marketing Envy

Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Cost Per Action is the amount you spend for a user to take a particular action, such as a click, view or form submit.

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

Facebook and Instagram’s cost-per-mille (CPM) & cost-per-click (CPC) in US$ by October 2020 was 2.70 There’s a wide spectrum of verticals in the digital advertising industry namely – . 30-second summary: .

All the Facebook Ad Sizes You Need to Know in 2020

Hootsuite

Find out how to reach the right customers, lower your cost-per-click, and more. . Facebook recommends uploading video with square (1:1) or vertical (4:5, 2:3 and 9:16) aspect ratios, to maximize compatibility on both desktop and mobile screens.

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Banner Ads Work; Really

NuSpark

The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network.

How to Make the Most of Your Paid Content Promotion on Facebook

Content Marketing Institute

Ogilvy #research @hubspot Click To Tweet. Click To Tweet. The same thing plays out on Facebook, where studies from AdEspresso have found that higher relevance scores translate to lower costs per click. The key to reducing costs (without sabotaging goals) is to make sure each campaign is optimized appropriately. the best-quality clicks for the least amount of dough) is message match. Give cold ones something easy to watch/click.

6 Ways to Calculate Engagement Rate (Free Calculator)

Hootsuite

This can include reactions, likes, comments, shares, saves, direct messages, mentions, click-throughs and more (depending on the social network). click-throughs. clicks. link clicks. ERR = total engagements per post / reach per post * 100.

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Discovering New Ways of Mobile Advertising with TikTok

Martech Advisor

While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs. While usage is a little different by country, generally, engagement is really high and users are in the app around 43 minutes or more per day; opening the app up around 8 times per day (with an average user session time of 8.95

Channel Strategy: Setting Up Your Channel for Success

Computer Market Research

managers should set up co-op/MDF parameters to address paid search requests and outline best practices for budget, cost-per-click, cost-per-acquisition, keywords, and landing page framework. The new trend, however, dubbed cloud hybridization has effectively reduced the gap between the two sides by providing cloud services marketed to different verticals, making it simple for traditional businesses to adopt the cloud.

Setting Up Your Channel for Success

Computer Market Research

managers should set up co-op/MDF parameters to address paid search requests and outline best practices for budget, cost-per-click, cost-per-acquisition, keywords, and landing page framework. The new trend, however, dubbed cloud hybridization has effectively reduced the gap between the two sides by providing cloud services marketed to different verticals, making it simple for traditional businesses to adopt the cloud.

How To Increase B2B Sales Leads With Paid SEO [VIDEO]

Directive Agency

It has been proven to work on every type of vertical to increase opportunities, increase conversions, and drive leads. Now that you’ve done a few quick tests of which paid lists show up for your big keywords, what you want to do next is reach out to those websites and figure out if they’re on a cost-per-click basis, a cost-per-lead basis, or if you don’t even have to pay at all and they’re truly based on authority. Hello, everyone!

10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

Pay-per-click isn’t dying, but it is changing. What Is PPC (Pay-Per-Click)? Pay-per-click advertising, also called “paid search,” is a model that lets marketers place ads on an ad platform, paying the platform each time someone clicks the ad.

[COVID-19] What’s Happening Online While You’re Inside?

Outbrain

This is apparent by the steady increase in Click-Through-Rates (CTR), which are up 24% since the week of March 1st on Mobile devices. During this Global crisis, News has accounted for approximately 34% of total clicks over the past two months. Health Vertical. Travel Vertical.

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Bing Shakes Up Holiday Marketing with New Keyword Research Tool

Content Standard

The new version of Bing Ads Campaign Planner allows advertisers to get a leg up on competition in a few ways: vertical and product trends, keyword research, and competitive insight. For example, with vertical and product trends, users are able to drill down predefined verticals and sub-verticals that could be relevant to their business. They can also take a look at the average cost per click. retail paid clicks.

The Remarketing Guide for Dummies

Outbrain

Behavioral retargeting is when you target online customers based on their past behavior online, such as which web pages they visited, how long they spent on each page, and which links they clicked on. The Bottom Line: Remarketing Costs.

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Coronavirus Marketing Strategy – 18 tactics to help you adapt

Ladder.io

This creates an opportunity to adapt your Coronavirus marketing strategy and benefit from lower costs per clicks, leads and acquisition/action. . Maybe they’re out of business, or cutting costs, or have even switched to a different solution. Cost-per-clicks .

Achievable Content Promotion Tips: How to Get it Seen

nDash

Paid: If you use a cost-per-click (CPC) strategy, then you’re distributing content whereby you have to pay each time someone clicks. With 4,800 new blogs posting per minute (per MINUTE!), They click away.

Top 10 tips for Content Marketing During Coronavirus

Valasys

Optimize Pay-Per-Click (PPC) advertising and Local SEO. According to a report by Thrive Agency , cost-per-click (CPC) has reduced by 6% across all verticals and is likely to dwindle further.

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Is your martech leadership failing on SEO? Probably

chiefmartech

Adding the right content for SEO will improve your Google Adwords scores too, resulting in lower cost-per-click rates in your paid search marketing. SEO is both a horizontal and vertical function. Too many executives and people throughout the organization see SEO as vertical and so everyone considers it “the SEO team’s job.” Take the quiz for your organization (click for a larger version): Were you a bona fide SEO Pacesetter?

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Digital Advertising Glossary: The A-Z Beginner’s Guide

Outbrain

Affiliate advertising is based on performance – whether it be Pay Per Click, Pay Per Lead or Pay Per Sale. This means that the website owner or publisher only receives payment for ads that are clicked, or leads gathered, or when the advertised product or service is purchased. As online design became more sophisticated, banner ads have adapted and now include a wide range of shapes and sizes, from small square (button) to large vertical ad (skyscraper).

Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

Hubspot

Before I get started, if you''d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot''s #CRODay celebrations. In our analysis of thousands of AdWords accounts with $3 billion in annualized spend, we discovered that across industries and verticals, exceptional advertisers are converting at two to three times the average.

Sales Pipeline Radio, Episode 261: Q & A Scott Horn @scott_horn

Heinz Marketing

Then once you get that, at least you’ve eliminated part of it because at least, Matt, the conversation I’ve found myself in a lot of agencies is, they’ll encourage you to keep spending to get your cost per click down. Is it based on vertical industries?

Inside the Facebook Ads of Your Competitors: How to Research, What to Learn

Buffer Social

Moreso, Facebook ads still get clicks. According to stats as of April of this year, the average Facebook user clicks on 11 ads in 30 days. Anecdotally, those click numbers sound great, though they have been better. Cost per click on Facebook is as high as 15 cents versus 12 cents a year ago , and clickthrough rate for brand ads was at 1.6 What words will you use to convince someone to click or tap?

How to Use Pinterest Advertising to Promote Products and Attract Customers

Hubspot

Your aspect ratio must be 2:3 and should be vertically oriented. Standard videos are the same size as regular Pins and cost less than a max width Pin, which spreads across a user's entire feed. Conversion optimization is a new campaign objective that optimizes your advertisements for specific actions outside of clicks. For these two objectives, you can set a maximum cost for every 1,000 impressions your ad receives.

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Click-Through Rate (CTR) – the % of users who were delivered an ad, and then clicked on that ad. Cookie – a piece of data sent from a website and stored in a user’s browser that tracks browsing behaviour and stores information, such User preference of vertical (Marketing, IT, HR etc). Cost Per Action (CPA) – CPA can be referenced in a few different ways. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad).

Alternatives to Facebook Ads When You’ve Been Squeezed on Price

Metadata

In 2015, the average Facebook ad cost per click across all industries was $0.27. When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. per click, and some extremely competitive keywords exceed $100 per click. As advertisers catch on to the value of an advertising platform, the cost to advertise goes up. You still only pay per click!

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Use exact match more heavily if you’re running on a tight budget since BMM and broad match keywords will trigger for more search queries, costing more. Each ad also includes the landing page you want users to be directed to after they’ve clicked on your ad. Google recommends at least three ads per ad group.

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16 of the Best Facebook Ad Examples to Inspire Your Next Campaign

Hootsuite

The average Facebook user clicks on 11 ads in 30 days. But there’s a lot of competition out there, so only the best Facebook ad examples will get one of those coveted 11 clicks. Creative copy creates intrigue without giving too much away, encouraging clicks. The call-to-action button uses low-commitment text (“View Event”) to encourage clicks. Since Collection ads are a mobile-only format, Forgotten Tribes ’ vertical video makes the best use of screen space.

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? Get ready for them to start costing a whole lot more. Clicks Are about to Get a Whole Lot More Expensive. With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. Click-through rates of sponsored ads are notoriously low even on the top of the page, though brands continue to spend money on them.

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Alternatives to Facebook Ads When You’ve Been Squeezed on Price

Metadata

In 2015, the average Facebook ad cost per click across all industries was $0.27. When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. per click, and some extremely competitive keywords exceed $100 per click. As advertisers catch on to the value of an advertising platform, the cost to advertise goes up. You still only pay per click!

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? Get ready for them to start costing a whole lot more. Clicks Are about to Get a Whole Lot More Expensive. With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. Click-through rates of sponsored ads are notoriously low even on the top of the page, though brands continue to spend money on them.

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Always up-to-date list of Facebook ad sizes & specs

Sprout Social

Click the jump links below to skip ahead! Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16). Minimum 2 cards and max of 10 cards per Carousel Ad. Minimum 2 cards and max of 10 cards per Carousel Ad. However, while they only appear on desktop, data shows they have the highest CPC (cost per click) among other Facebook ad types. Last updated: March 26, 2019.

Content Syndication: More Than a Traffic Boost

Content Marketing Institute

I’m not talking about paid , cost-per-click-oriented content discovery channels like Outbrain (though these tools can be highly effective in a few ways). One day an editor at one of those portals may like one of your stories and share it with the world, and the next day they don’t and it ends up buried in a vertical that sees relatively little traffic. Click To Tweet. Click To Tweet. SEO Click To Tweet. schreibot Click To Tweet.

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Use exact match more heavily if you’re running on a tight budget since BMM and broad match keywords will trigger for more search queries, costing more. Each ad also includes the landing page you want users to be directed to after they’ve clicked on your ad. Google recommends at least three ads per ad group.

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