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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Cost-Per-Click Cost-Per-Click (CPC) helps you keep track of your ad spend. You want to make sure your ads are cost-effective and deliver a good return on investment. Measuring CPC is as easy as pie. You just divide the total cost of your clicks by the number of clicks.

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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

It’ll help you create a loyal community of followers and promote your page and business. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. What is social media SEO? Tim Hanson is doing the same.

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How to Create an Effective Social Media Content Strategy

Valasys

The engagement metrics such as the Click-Through Rate (CTR) and Cost-per-Click (CPC) and the conversion metrics such as Visit Conversion Rate and Visitor Conversion Rate are the ones that can be directly aligned with your business bottom-line goals, and reflect on the true value. Figuring out the customer trends.

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Social Media Marketing Terms You Need to Know

ClearVoice

It would be like word of mouth advertising, but at scale (thanks to social media). The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. It's proof that word of mouth advertising is still one of the most effective forms of advertising.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Jay Baer, the ‘Hall of Fame’ speaker, posts evergreen material on content marketing and word-of-mouth marketing. Why should you follow her? He is the founder of Convince & Convert. Why should you follow him?

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36 User-Generated Content Statistics That You Can’t Ignore

EveryoneSocial

Instead of just the brand promoting itself, you now have consumers or employees creating on the organization’s behalf, talking about the product, services, or company culture. . Word-of-mouth marketing generates more than twice the sales of paid advertising. hours per day with user-generated content.

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How to Define & Measure Social KPIs – Part 3

Valasys

50% of the businesses create at least one story per month & 1 out of every three most engaging posts on Instagram resonates with some business. Instagram marketing is an important tool for marketers to promote their products & services & videos on this platform generate 38% more engagement than image-based posts.