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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Cost-Per-Click Cost-Per-Click (CPC) helps you keep track of your ad spend. You want to make sure your ads are cost-effective and deliver a good return on investment. Measuring CPC is as easy as pie. You just divide the total cost of your clicks by the number of clicks.

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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

You rank higher on search engine results, which drives more clicks to your profile and content. By optimizing for search results , you can make your social media posts and profiles land on their search results on every channel. The SEO of search engines and social media matter equally in creating a trustworthy brand identity.

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Ultimate Guide to the Pros and Cons of LinkedIn Ads  

SmarkLabs

Because your audience likely updates their profiles very regularly, you can expect this data to be quite accurate. Bid on a cost-per-click (CPC) or cost-per-mille (CPM) basis and pay as little as $10/day to run a campaign. Did you know LinkedIn has over 830 million users? Insert tracking links.

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Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

Marketing Insider Group

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

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Social Distancing and Why It Presents an Opportunity for Marketers

Martech Advisor

Our recent analysis considered 2,376,721 Facebook posts from 40,563 brand profiles across multiple regions from January 1 – March 15. It revealed lower demand for paid ads on Facebook , lower CPC and increased performance of organic content. For example, in December 2019 in North America, cost-per-click (CPC) was around 0.64$.

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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post.