Report: Marketers Struggling with Both Paid & Organic Search
KoMarketing Associates
AUGUST 25, 2021
year-over-year, despite a 19% drop in click growth. Cost-per-click (CPC) increased 35% year-over-year, showing a recovery from the 21% decline in CPC during the first quarter within the pandemic. On the other end of the spectrum, organic search is not yielding ideal results for marketers.
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