Remove long-tail
article thumbnail

How to Tell if You’re Wasting Money on Google Ads

QuanticMind

For super high volume/ low-value conversions, we recommend using a ROAS threshold instead of conversions. For example: If 2X ROAS is your profitability threshold, then run this analysis for percentage of spend applied to keywords that are below 2X ROAS instead of percentage of spend applied to keywords without conversions.

article thumbnail

The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

Bid optimization technology has advanced algorithms and data processing capabilities that can accurately calculate the best CPC to maximize campaign performance. QuanticMind is another third-party bid automation software that can also optimize bids when data is scarce, for example in the case of long-tail keywords with few conversions.

PPC 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Guide to Choosing the Best Paid Search Management Software

QuanticMind

When targeting low volume (long-tail keywords) with limited associated data, QuanticMind uses NLP to substitute data from similar keywords and generate accurate bids: This unique strategy allows bidding technology to make informed decisions on keywords with little performance data. Target return on ad spend (ROAS).

article thumbnail

12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. Work With Us PPC Advertising FAQs What are CPC, CTR and CPA in PPC strategy?

ROAS 52
article thumbnail

Amazon Ads: The Ultimate Guide to Starting Your First Ad Campaign

QuanticMind

Headline search ads are cost-per-click and also keyword targeted. Here are a few important points about headline search ads you should know about: The minimum bid per keyword is $0.10. The minimum campaign budget is $1 per day and $100 overall. Long tail keyword research tools. Wrapping Up.

Amazon 40
article thumbnail

Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Predictive modeling is a statistical strategy that has been around for a long time, but with machine learning, it’s possible to create non-linear models using supervised learning. The predictive model considers all cost and revenue factors to determine the dollar value of each keyword. Determining Optimal CPC for Business Goals.

SEM 40
article thumbnail

Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

This will increase click volume and visibility , but you’ll only see results if you still stick to your budget. For some businesses, a maximum bid could be $20 CPC. Don’t be afraid to bid on expensive keywords if they result in more clicks. Add the keyword themes you want and click “Save.” of queries.