The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. Pricing: $70 to $550 per month. 2) Google Keyword Planner.

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Though that pilot campaign didn’t yield any conversions, the company felt reasonably confident that, with the proper guidance and management, SEM could be a viable demand generation engine for the enterprise business. Average Cost Per Click decreased by more than 60 percent.

SEM 181

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Google Keyword Tool vs.Traffic Estimator: How Do They Differ?

Fathom

When creating a PPC campaign from scratch and estimating performance for projections, Google Keyword Tool and Google Traffic Estimator are two great tools for research. Google Keyword Tool is a great tool to find monthly search volumes, average cost-per-click (CPC), analyze the competitive nature of a specific query, find additional keywords, a quick snapshot of seasonality, and more!…

How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Balancing your SEM budget is one of the major challenges of marketing management today. It can also frustrate the leaders who put you in charge of SEM in the first place. Numerous factors can contribute to poor SEM budget spend. And even the smallest inefficiencies in your maximum cost per click (CPC), targeting, and overall bid strategy can add up to serious budget management issues down the road. Calculating Optimum Cost Per Click.

SEM 42

4 Tips for Increasing SEM Spend Without Sacrificing Performance

QuanticMind

In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. Keyword Expansion. The first step to increasing campaign spend is to expand your keyword focus. Auditing the search queries report is the best place to look for new keywords to add to your campaign as it shows you exactly how people are searching for your business. A common headache for any account manager is a decrease in budget.

SEM 40

SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel

QuanticMind

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Every brand is at a different point in its SEM journey – for some, SEO departments manage keyword lists, while others are starting to focus on secondary search engines. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget.

SEM 40

How to Discover Your Competitors’ SEM Strategies and Tactics

QuanticMind

You simply need your SEM strategies to be more effective than your competitors. But what if I told you that there is a relatively easy way to get into the minds of your competitors in SEM? What if, in other words, someone handed you the SEM playbook for crushing your competition? Read on to get the most comprehensive SEM playbook for crushing your competitors. After logging into RankWatch, click on the “Competitors” section and select the ones you’d like to compare.

SEM 40

Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for. They will inevitably cut into the click-through rates of top-ranking pages. These can be costly, but potentially quite effective.

PPC 213

9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

QuanticMind

Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. The combination of the products you have available, along the number of leads you can successfully generate and handle are critical data points that can be leveraged to your advantage — as important indicators regarding the success of your campaign, as well as a foundation from which to make your SEM strategies and campaigns even better.

SEM 40

7 Bing PPC Secrets That Expand SEM Beyond Google

QuanticMind

Another major benefit of using Bing for SEM is lower competition. Some of the key differences include: Bing treats negative keywords differently. Both Bing and Google Ads allow you to include negative keywords at both the ad group and campaign levels. However, unlike Google Ads, Bing will not negate any keywords that are included as one of your target keywords. With Bing, you can still show ads for negative keywords that appear in a target keyword phrase.

SEM 40

Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. The more time, money and resources your marketing teams invest into SEM account maintenance, the more difficult it is to create enough efficiency and momentum to steadily increase ROI. SEM Account Maintenance = Managing Your Bid Strategy. Clicks and conversions are the relevant bidding options for SEM.

SEM 40

What’s the Difference Between SEO and SEM?

TrustRadius Marketing

SEO stands for search engine optimization , and SEM stands for search engine marketing. SEO experts focus on generating traffic and leads through organic search whereas SEM experts aim to generate traffic and leads through organic and paid search. When it comes to practicing SEO and SEM, it’s not an either/or–SEM actually includes SEO tactics. We’ll explain what both SEO and SEM experts do, rather than soley their differences, to help paint the picture for you.

SEM 40

Keyword Research Beyond the Basics: 16 Ways to Find New Terms

QuanticMind

Keyword research is the foundation of pay-per-click advertising. Thus, growing a keyword list is the first step to launching new campaigns or expanding existing ones. If you’re looking for new keywords to target, the following ideas will help you find a variety of potential terms. Do Keyword Research from Your Own Site’s Traffic. The initial place to look for keywords isn’t in some keyword-generating tool but rather right on your own site.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity SMM

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.

SEM 69

Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. how much each desired action is costing in the aggregate, and. which precise keywords are generating those actions at the lowest cost. Don’t stop tracking at clicks, because you’ll have no idea how those clicks are converting into leads. For a free copy, click here.

Search 160

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign.

The 6 Most Effective Paid Marketing Channels for SaaS Companies in 2020

SmartBug Media

When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects. Even $20 to $50 per week can make a difference. Taboola and Outbrain are some of the big players in this space, and in most cases, you pay on a cost-per-click basis. Paid Media SEM Paid Social SaaSThe most effective SaaS marketing departments employ paid, owned, and earned media channels.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. When posting a Sponsored Update, create a custom image, one that’s optimized for click-throughs, rather than just let LinkedIn pull an image from your post or article.

PPC 214

How to Reduce Costs of My Paid Search Campaigns

SmartBug Media

CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. How do we lower the cost on these crazy acronyms? It’s not just about lowering cost—it’s about creating an economical spend model where we are squeezing the most performance out of each dollar. Improve your quality score in order to lower your cost per click (CPC). The most important factor is the expected click-through rate. Keywords.

Cost 70

The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. Google Ads forecasts can also help SEM managers understand the impact of different campaign adjustments on future performance. How to Forecast CPC with Keyword Planner.

Seven Common AdWords Mistakes to Avoid

Webbiquity

As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. Steering clear of these potholes and using SEM best practices greatly increases the odds of success with AdWords.

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords.

SEM 26

Seven Expert Search Engine Marketing Guides

Webbiquity

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. How can you improve quality scores to get a higher ad position at a lower cost? How can test to increase conversion rates while reducing the cost per conversion?

Health Systems’ 5 Most Common Digital Advertising Mistakes

Fathom

Keeping keywords primarily in broad match. Broad-match keywords are great for increasing reach and showing up for many different search queries that are not bid on directly. However, broad-match keywords are extremely susceptible to wasting money on irrelevant keywords. By using those keywords with broad-match modifiers, you can control which are in the actual search query and therefore ensure relevancy. Lacking negative keywords.

How to get a Bigger SEM Budget

WebMarketCentral

Search is hard ("You'll never hit a search home run with one inspired brainstorm.You just keep plugging away, tweaking keywords and pulling in prospects"). As an example, I was asked several months ago by a client to take over a floundering SEM campaign.

SEM 26

Become an Expert on Google Shopping, Chapter 1: Google Shopping, Then and Now

QuanticMind

PLAs for Google Shopping have only grown in popularity – digital agency Merkle estimates that by 2014, PLAs accounted for 20% of all Google clicks. By 2015, Microsoft Bing launched “Bing Product Ads,” which serve much the same purpose, while Google launched new SERP for mobile, desktop and tablet, making PLAs especially prominent on mobile and leading to even higher click-through rates (CTR) than before. But avoid keyword stuffing!

CTR 40

8 Tips to Boost Health Insurance Enrollments with Online Advertising

Fathom

To learn more about this study from AdGooroo, click here. We realize that not all health insurance companies have millions of dollars per year to invest in their digital advertising efforts. This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. Healthcare Online Advertising / SEM / Display

How to Solve the Biggest New Problem in Search Engine Marketing

QuanticMind

The biggest new problem in search engine marketing is getting bigger by the day…and is expected to cost companies trillions by 2020. How can you solve SEM’s biggest new challenge? There’s more competition online going after the same clicks and business you’ve already worked so hard to earn. Here it is: In order to win at modern-day search engine marketing, you need to be able to successfully tackle the big data challenge in SEM.

Affordable PPC Avenues for Marketing a Law Firm

Fathom

Not only are the keywords in the legal industry extremely expensive but they are also extremely competitive as well. Another positive note: Facebook is cheap – with Cost-Per-Clicks (CPC) as little as $1. You can target specific keywords, topics, and/or various demographics on YouTube. Even better news—you only pay when someone chooses to watch your ad or clicks to your site, so you don’t waste money advertising to people who aren’t interested.

PPC 86

How Landing Page Design Impacts PPC Efficiency

QuanticMind

It’s well established that landing page design impacts many facets of an SEM program’s success. Before a user even clicks on your ad, various aspects of your landing page are factored into whether your ad is served, the amount of the required bid, ad placement, and, in some cases, ad quality. After clicking an ad, the user flow and prominence of conversion actions impact not only your bottom line but also the bidding insights and optimizations.

Are You Advertising Your Urgent Care Clinics Online?

Fathom

One of the newest paid advertising trends Fathom Healthcare has noticed is the investment in advertising of urgent care centers online using pay-per-click (PPC) advertising. Secondly, urgent care centers are able to get new patients in the door within 30 minutes to an hour after clicking your ad. Lastly, Google AdWords and Bing ads have made it extremely easy for advertisements to connect with new patients via their click-to-call feature on mobile devices.

8 Ways to Improve PPC Campaign Management

QuanticMind

Managing bids to optimize for target cost per acquisition. Researching search queries and adding relevant new keywords to accounts. Eliminating poor performing keywords from campaigns. Before starting a campaign, you should be able to answer questions such as: How many conversions you want to drive per month. Your ideal and maximum cost per conversion (CPC). Your ideal and maximum cost per click (CPC).

PPC 40

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

First, advertising on Baidu will be more competitive and expensive, especially for more competitive keywords. With a dramatic decrease in ad space, advertising space is now at a premium and the cost per click could increase. Earlier this year, Google eliminated the right hand sidebar ads and while it initially impacted the cost-per-click, the market stabilized as more was understood (and data became available) on the effect of the changes.

PPC 125

Marketing Tactics in 2019: A Guide With 200+ Tactics Worth Testing

Ladder.io

Naturally, organic strategies still cost money because you must pay someone to execute them. They’re just more sustainable: You just don’t have to invest a per-dollar amount into each initiative as you do with a paid campaign. Some paid marketing strategies include: Pay-per-click (PPC) advertising. Narrow Keyword Audience. Narrowing down your target keywords by creating ad-specific groups will help you reach a more targeted audience.

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. On the matter of in-store purchase behavior, since final purchases are what matter to retailers at the end of the day, Google found that customers who click on search ads before visiting a store were 40% more valuable, and spent 10%+ more on average. Geographic reporting – This tool was launched this year, and tracks, down to the ZIP code level, and tracks who is driving the most clicks.

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015. It’s important to understand where and how your keywords are being leveraged to best reach a target audience. What average position do we achieve on our most important keywords? At what cost?

A guide to using Google Ads for B2B lead generation

Albacross

B2B campaigns often suffer from a variety of common challenges including highly competitive and expensive keywords in industries like finance and marketing, a smaller keyword universe with lower search volumes (thus driving up prices even more) and B2B vs. B2C keyword “crossover” which results in attracting unqualified clicks. Highly competitive keywords – Depending on the industry, B2B keyword inventory can be incredibly expensive. Introduction.