Launch Marketing

JUNE 28, 2023

Whether you’re just getting started or already have fully developed B2B PPC campaigns in place, discover the secrets to maximizing your paid search campaigns with these best practices: Strategizing and Building Your B2B PPC Campaigns Defining your PPC goals and objectives at the initial stages of campaign planning is vital.

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

QuanticMind

MARCH 27, 2019

Search Engine Marketing is a complex strategy that will only grow more challenging in the future. This approach, though, comes with some major drawbacks that make it difficult for SEM programs to scale beyond their initial capacity. Dealing with Averages. Dealing with Data Scarcity. Answers on a postcard. Missed Opportunities.

SEM 40

SEM Budget Programs Optimization Marketing AI 40

QuanticMind

APRIL 26, 2019

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role.

Forecasting 47

Forecasting Cost Per Click PPC CPC 47

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That pitfall is paid search. They will inevitably cut into the click-through rates of top-ranking pages.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

QuanticMind

DECEMBER 5, 2018

As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. It may be surprising, but Bing is a hugely overlooked opportunity for search engine marketers today.

SEM 40

SEM PPC Cost per Acquisition Cost Per Click 40

Navigate the Channel

DECEMBER 20, 2023

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. RELATED: Do Keywords Still Matter?

Lead Ranking 65

Lead Ranking Lead Scoring Long Tail Marketing Cost Per Click 65

Hubspot

JUNE 5, 2019

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry's long-standing powerhouse.

PPC 77

PPC Paid Content Cost Per Click Paid Search Agency 77

QuanticMind

OCTOBER 30, 2018

Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. How well your inventory selection matches product search intent and volume.

SEM 40

SEM Efficiency Cost Per Click Lead Ranking 40

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. In short, the better your quality score, the lower your cost per click, the more likely someone will see and click on your ad, and the less you’ll pay for that click.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

QuanticMind

MARCH 5, 2020

When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. Search Engine Optimization, or SEO , is the process of getting traffic from the organic (unpaid) search results on search engines. Does it matter? SEO and PPC.

PPC 76

PPC SEO CPC Cost Per Click 76

QuanticMind

MARCH 22, 2019

In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. Keyword Expansion. The first step to increasing campaign spend is to expand your keyword focus. When setting up any new search campaign, you must enter a target geography to serve your ads.

SEM 40

SEM Spending Budget Programs Tips 40

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. It's important to understand the intent behind search terms, because you want to avoid keyword traps.

PPC 101

PPC Work Management SEO Top of Funnel 101

Golden Spiral

DECEMBER 22, 2021

When discovering which keywords to use throughout your search engine marketing (SEM) strategy, you need to uncover the keywords’ value for the potential customer and your company. When we put a dollar figure next to a keyword for one of our clients, we want everyone to understand why this number is important.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

Albacross

JANUARY 29, 2019

Reaching a B2B audience from paid search ads can be tricky. In this post we’re going to review some of the key challenges of B2B SEM campaigns and discuss how B2B marketers can navigate around the most common obstacles and get the most from their paid search ads. Key challenges with B2B audiences.

Paid Search Agency 60

Paid Search Agency Lead Generation Cost Per Click Ads 60

Albacross

JANUARY 29, 2019

Reaching a B2B audience from paid search ads can be tricky. In this post we’re going to review some of the key challenges of B2B SEM campaigns and discuss how B2B marketers can navigate around the most common obstacles and get the most from their paid search ads. Key challenges with B2B audiences.

Paid Search Agency 58

Paid Search Agency Lead Generation Cost Per Click Ads 58

Webbiquity

FEBRUARY 25, 2011

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. At what cost?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. By analyzing your competitors’ keyword strategies, you can replicate their success, target missed opportunities, and drive more conversions. What is PPC Competitor Keyword Analysis?

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

QuanticMind

SEPTEMBER 27, 2016

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing.

SEM 40

SEM Paid Search Agency Adwords Ads 40

QuanticMind

MAY 30, 2019

Search engine marketing is constantly changing. That makes it hard to keep up with new ways of approaching SEM every year. They’re a solution that can help advertisers follow the future of paid search without having to reinvent their strategy time after time. Dynamic Search Ads. Ad Creative.

PPC 40

PPC Marketing AI Cost Per Click Automation 40

QuanticMind

APRIL 16, 2019

The bid calculation process for at scale programs has many moving parts and can be intimidating for data scientists, let alone the day-to-day users, managers, and stakeholders in paid search programs. One: Understand and Estimate Keyword Value. Stage one looks at the modeling that estimates the dollar value of each individual keyword.

PPC 40

PPC Optimization SEM Lead Ranking 40

QuanticMind

JUNE 20, 2017

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? SMX Advanced 2017 has come and gone, leaving paid search professionals with a wealth of new insights and best practices. Social and mobile behavior vs. Search. Let’s review.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

QuanticMind

NOVEMBER 30, 2018

It is, essentially, a measured method of buying visits to your website rather than deriving them through organic search with the idea that these ads will be of greater value to your advertising goals: more targeted and carrying a higher likelihood of conversion. Google became one of largest companies on the planet because of advertising.

PPC 40

PPC Paid Content SEM Paid Search Agency 40

QuanticMind

MAY 23, 2019

SEM practitioners are beginning to recognize that the analytical methods that they once trusted religiously harbor serious limitations, all due to the uncomplicated fact that they don’t directly correlate to business outcomes and bottom line. It looks at the average revenue of every click on each individual keyword in any given campaign.

PPC 40

PPC Advertisements Advertising SEM 40

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. Explore foolproof search engine marketing strategies from Lisa.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Hubspot

JUNE 26, 2019

Before you even launch a campaign, you should take time to consider keywords, what competitors are bidding on, and how much you’ll be willing to spend. You can also build campaigns, identify positive and negative keywords, and adjust budgets. Bing offers a similar software to Google for its search engine’s PPC ads.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

KoMarketing Associates

JUNE 13, 2013

Topics such as social, email, search, and mobile are discussed on a daily basis with regular updates from several internet marketing industry thought leaders. Updates shared in this group consist of information about lead generation as it pertains to online marketing, CPC, social media, mobile, direct marketing, etc.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

QuanticMind

AUGUST 9, 2016

Join QuanticMind for a live demo that will show you how to use new technology to optimize your campaigns down to the keyword level, fully utilize Enhanced Campaign modifiers, generate reports in seconds and maximize your ROI, ROAS and profits. Why are my campaigns stalling in terms of CPC/CPL and revenues? An uncertain future.

Paid Search Agency 40

Paid Search Agency Enterprise Management Cost per Lead CPL 40

SugarCRM

MARCH 7, 2016

Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. Using Google AdWords for SEM.

Adwords 50

Adwords Google Lead Scoring Lead Ranking 50

QuanticMind

MAY 28, 2019

But just in case, we’ll go on… Portfolios are groups of assets, and in search engine marketing, these assets are the keywords and “publisher objects” that you can apply bids and bid strategies to. One, it allows similar keywords to share goals and data, and be pointed in the same general direction. Thanks Google!

PPC 40

PPC Optimization ROAS SEM 40

Launch Marketing

NOVEMBER 21, 2018

Whether you’re just getting started or already have fully-developed paid search campaigns in place, consider the following best practices to include in your strategy: Planning and developing your PPC campaigns. Another important aspect of PPC campaign planning is to perform keyword research for paid search campaigns on Google or Bing Ads.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Webbiquity

JANUARY 10, 2010

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. by Search Engine Land.

Adwords 100

Adwords Tips PPC Tactics 100

Single Grain

JULY 24, 2023

If so, it’s time to carry out a SEM audit. By doing so, you’ll gain game-changing insights that can help you fine-tune your SEM strategy and identify the actionable steps you need to take to generate better returns on your investment in paid advertising.

Paid Search Agency 52

Paid Search Agency SEM Optimization Campaigns 52

QuanticMind

JUNE 14, 2017

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. (pictured: @jdischler , @GinnyMarvin ).

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

QuanticMind

OCTOBER 19, 2018

Many businesses in the same industries borrow tried-and-true strategies to get their ads to appear in search results — and one such strategy is revenue management. Your goal is to get the cheapest cost per click with the highest potential revenue from your PPC ads.

PPC 40

PPC Pricing Price Work Management 40