Remove Cost Per Click Remove Keyword Remove PPC Remove SEM

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Average Cost Per Click decreased by more than 60 percent.

SEM 234

Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why.

PPC 213

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. However, if there’s one truth about PPC advertising, especially on Google, it’s that the rules change constantly.

7 Bing PPC Secrets That Expand SEM Beyond Google

QuanticMind

While Google has always held the lion’s share of the search market, Bing PPC opportunities continue to grow every year, as the platform processed more than 15 billion searches monthly, and boasted 142 million unique searchers in 2017. So for advertisers who only focus on Google, failing to create a Bing PPC strategy represents a lot of missed opportunities. Another major benefit of using Bing for SEM is lower competition. Manage Your Bing PPC Account Separately.

SEM 40

5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.

Search 242

Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. Thanks to automation, you can easily set and forget your PPC campaigns, letting Google Ads do the heavy lifting for everything from optimization to simplifying campaigns to targeting the right prospects. However, as your PPC campaign initiatives expand and evolve, so do the corresponding maintenance obligations.

SEM 40

How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Balancing your SEM budget is one of the major challenges of marketing management today. You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. PPC Budget Forecasting.

SEM 52

Google Keyword Tool vs.Traffic Estimator: How Do They Differ?

Fathom

When creating a PPC campaign from scratch and estimating performance for projections, Google Keyword Tool and Google Traffic Estimator are two great tools for research. … Read the rest The post Google Keyword Tool vs.Traffic Estimator: How Do They Differ?

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Ready to take the plunge into Social PPC?

PPC 278

4 Tips for Increasing SEM Spend Without Sacrificing Performance

QuanticMind

In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. Keyword Expansion. The first step to increasing campaign spend is to expand your keyword focus.

SEM 52

The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. But what they might not realize is how much PPC budget they need to succeed, or the value of their ad spend. PPC optimization involves auctions.

How Landing Page Design Impacts PPC Efficiency

QuanticMind

It’s well established that landing page design impacts many facets of an SEM program’s success. After clicking an ad, the user flow and prominence of conversion actions impact not only your bottom line but also the bidding insights and optimizations.

Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. how much each desired action is costing in the aggregate, and. For a free copy, click here.

Search 207

Why PPC Automation Technology is the Future of Paid Search

QuanticMind

As Google introduces new tools and features, advertisers must change their PPC strategies and adapt. That makes it hard to keep up with new ways of approaching SEM every year. One big shift has been an increased interest in PPC automation technology.

PPC 52

Bing PPC Ads: How They Work (and Compare to Google Ads)

Hubspot

It's an ambitious goal, but one place where Bing differentiates itself is through its Pay Per Click ads or PPC. Pay Per Click ads are, "a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad." Bing PPC.

PPC 80

9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

QuanticMind

Sometimes you have to look far and wide for tools and resources that you need for your PPC campaigns to be successful and profitable. Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. In other words, they don’t need the help of PPC ads to attract business during those hours.

SEM 40

8 Ways to Improve PPC Campaign Management

QuanticMind

You might often hear marketers tell you to take the time to carefully execute PPC campaign management for optimal performance, then you can simply “set it and forget it.” But experienced marketing managers know that PPC campaign management and optimization aren’t static disciplines. Reviewing how your audience reacts to and interacts with your PPC ads can also provide you with new insights that make your campaigns even more effective.

PPC 40

The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

In 2019, businesses are investing more in PPC performance marketing than ever before. PPC managers can no longer afford to experiment with changes and learn from trial and error. PPC automated bidding is the key. 6 Ways Bid Optimization Technology Prevents PPC Performance Issues.

PPC 52

How to Discover Your Competitors’ SEM Strategies and Tactics

QuanticMind

You simply need your SEM strategies to be more effective than your competitors. But what if I told you that there is a relatively easy way to get into the minds of your competitors in SEM? What if, in other words, someone handed you the SEM playbook for crushing your competition? Read on to get the most comprehensive SEM playbook for crushing your competitors. After logging into RankWatch, click on the “Competitors” section and select the ones you’d like to compare.

SEM 40

Affordable PPC Avenues for Marketing a Law Firm

Fathom

Traditional PPC advertising in Google and Bing can be tricky for lawyers and law firm marketing. Not only are the keywords in the legal industry extremely expensive but they are also extremely competitive as well. Legal Services Online Advertising / SEM / Display

PPC 112

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

First, advertising on Baidu will be more competitive and expensive, especially for more competitive keywords. With a dramatic decrease in ad space, advertising space is now at a premium and the cost per click could increase. Identify priority keywords.

PPC 170

5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

In fact, while you may know a lot about PPC, you’ve never actually sat down and documented how you make magic happen with PPC. Especially given the fact that developing a competitive PPC strategy isn’t as easy as it used to be. Your PPC Strategy Checklist.

PPC 52

12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. PPC Management Tools. WordStream PPC Advisor.

PPC 80

Keyword Research Beyond the Basics: 16 Ways to Find New Terms

QuanticMind

Keyword research is the foundation of pay-per-click advertising. It’s impossible to run a PPC campaign if you have no terms to target. Thus, growing a keyword list is the first step to launching new campaigns or expanding existing ones. If you’re looking for new keywords to target, the following ideas will help you find a variety of potential terms. Do Keyword Research from Your Own Site’s Traffic. Using Current PPC Campaigns and a Thesaurus.

The Right Time, at the Right Price: Applying Revenue Management Principles to PPC Advertising

QuanticMind

It’s no secret that PPC advertising is a highly crowded and competitive space. For online advertisers and marketers, that means honing and refining pricing around anticipated and sometimes dramatic spikes in demand and dips in supply that yield the strongest results and highest ROI for your PPC campaigns. Applying Revenue Management to PPC. Your goal is to get the cheapest cost per click with the highest potential revenue from your PPC ads.

PPC 40

Seven Expert Search Engine Marketing Guides

Webbiquity

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. How can you improve quality scores to get a higher ad position at a lower cost? How can test to increase conversion rates while reducing the cost per conversion?

SMX East 2016 Day 3 – Mobile PPC, Retargeting & Remarketing, Conversion Rates & Metrics

QuanticMind

And now, the quick hits of Day 3: Mobile PPC suggestions from “Your Mobile PPC Sucks (But It Doesn’t Have to)”. Granular location segmentation can often provide performance lifts in search engine marketing (SEM). The final day of SMX East 2016 has come to a close.

4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss

Hubspot

If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. Here are some of your biggest, low-hanging fruit ecommerce PPC opportunities, and how to take advantage of them.

PPC 80

Health Systems’ 5 Most Common Digital Advertising Mistakes

Fathom

Keeping keywords primarily in broad match. Broad-match keywords are great for increasing reach and showing up for many different search queries that are not bid on directly. However, broad-match keywords are extremely susceptible to wasting money on irrelevant keywords.

8 Tips to Boost Health Insurance Enrollments with Online Advertising

Fathom

Adgooroo, a PPC competitive spy company, performed a study on the health insurance industry between January through June 2014. To learn more about this study from AdGooroo, click here. It also allows you to quickly deploy responsive landing pages at a very low cost.

Marketing Tactics in 2019: A Guide With 200+ Tactics Worth Testing

Ladder.io

Naturally, organic strategies still cost money because you must pay someone to execute them. They’re just more sustainable: You just don’t have to invest a per-dollar amount into each initiative as you do with a paid campaign. Some paid marketing strategies include: Pay-per-click (PPC) advertising. Narrow Keyword Audience. Narrowing down your target keywords by creating ad-specific groups will help you reach a more targeted audience.

Are You Advertising Your Urgent Care Clinics Online?

Fathom

One of the newest paid advertising trends Fathom Healthcare has noticed is the investment in advertising of urgent care centers online using pay-per-click (PPC) advertising. Average cost per click (CPC) across all devices was relatively consistent, averaging out to $2.40.

Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

How can you calculate the potential advertising value of AdWords before making a costly investment? Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility. by PPC Hero.

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015. At what cost?

How to Solve the Biggest New Problem in Search Engine Marketing

QuanticMind

The biggest new problem in search engine marketing is getting bigger by the day…and is expected to cost companies trillions by 2020. How can you solve SEM’s biggest new challenge? There’s more competition online going after the same clicks and business you’ve already worked so hard to earn. Here it is: In order to win at modern-day search engine marketing, you need to be able to successfully tackle the big data challenge in SEM.

How to Upgrade Your B2B Marketing Strategy with AdWords

Hubspot

Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course. PPC Advertising

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

Click 43

26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? by PPC Hero.

8 Best Practices for Using Google AdWords

Salesfusion

Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords.