Remove keyword long-tail search-engine
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Cost Per Click Reduction Strategy in Google AdWords

NuSpark Consulting

As an experienced marketing executive, you understand the importance of being visible on search engines; whether it’s via 1 st page organic listings, or as an ad that serves based on a prospect’s query. We’ve seen click costs for many IT clients to be over $50 per click to be within the top 4 positions.

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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post.

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Improve Paid Search Results Through Routine, Scheduled Maintenance

Navigate the Channel

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. RELATED: Do Keywords Still Matter?

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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

With SEO-based content marketing, we use objective research of the customer questions, keywords and concerns to decide what’s important. How long do they stay? Conduct Keyword Research and Topic Modeling. We start all our content planning with deep keyword research. I’m so glad you asked. How deep do they go?

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Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That pitfall is paid search. They will inevitably cut into the click-through rates of top-ranking pages.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. All ads on the search engine results page (including top, bottom, and right) will not exceed four ads.