Cost Per Click Reduction Strategy in Google AdWords
MARCH 5, 2017
We’ve seen click costs for many IT clients to be over $50 per click to be within the top 4 positions. The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal.
How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
MARCH 15, 2012
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Creating a Google AdWords Campaign.
How To Illustrate Popular B2B PPC Performance Metrics
AUGUST 11, 2015
Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. METRIC 1: CLICKS. METRIC 3: CLICK THROUGH RATE.
4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
APRIL 18, 2013
If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. Users may click on 4-5 different ads, use your site to do some research, and then purchase from whoever has the lowest price.
Unicorn DNA: What All the Best AdWords Advertisers Have in Common
FEBRUARY 18, 2014
AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. Higher QS generally leads to lower costs per click and costs per conversion, as well as better ad placement. Do you believe in unicorns?
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. Marketers Put More Lead Gen Budgets Online by eMarketer. Google’s share of the U.S.
10 Almost Instant Responses to Your Google Instant Questions
SEPTEMBER 24, 2010
Yesterday, we hosted an incredibly popular webinar called “Google Instant: Major Change for SEO.” I’m no Google, but I hope these responses were quick enough for you ;). How is Google Instant going to change my ranking for keywords and keyword phrases?
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. for B2C lead generators.
Hiring an SEO Firm? A Cautionary Tale
FEBRUARY 2, 2011
During our initial sessions we asked about the website and the leads being generated. The owner of Client 1 was happy with the design work done on his site but not with the lead generation. Long term keyword analysis development. This is a guest post by Todd Hockenberry.