Remove Cost Per Click Remove Google Remove Leads Remove Long Tail

Better Manage Your Metrics

Navigate the Channel

Understanding Cost-Per-Click in Your B2B Paid Search Campaign. One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC.

Cost Per Click Reduction Strategy in Google AdWords

NuSpark

We’ve seen click costs for many IT clients to be over $50 per click to be within the top 4 positions. The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal.

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How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

How to Generate Leads with Webinars

Modern B2B Marketing

There is no better way to educate leads on your value proposition than webinars. Worse, they don’t know how to create webinars that turn leads into ready-to-buy opportunities. In this blog, I will outline the formula that successful brands use to turn leads into sales with webinars.

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Creating a Google AdWords Campaign.

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Lessons Learned From Spending $25 Million Dollars On AdWords

Autopilot

According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network. Focus on “long-tail keywords” to drive targeted traffic.

4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss

Hubspot

If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. Users may click on 4-5 different ads, use your site to do some research, and then purchase from whoever has the lowest price.

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AI in Marketing: 10 Early Use Cases

Hubspot

When processes are optimized and made faster by technology, not only can businesses achieve better outcomes, but humans also have more time freed up for critical thinking, data analysis, and long-term planning when they aren't bogged down with more rote tasks.

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Unicorn DNA: What All the Best AdWords Advertisers Have in Common

Hubspot

AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. Higher QS generally leads to lower costs per click and costs per conversion, as well as better ad placement. Do you believe in unicorns?

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. Marketers Put More Lead Gen Budgets Online by eMarketer. Google’s share of the U.S.

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10 Almost Instant Responses to Your Google Instant Questions

Hubspot

Yesterday, we hosted an incredibly popular webinar called “Google Instant: Major Change for SEO.” I’m no Google, but I hope these responses were quick enough for you ;). How is Google Instant going to change my ranking for keywords and keyword phrases?

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. for B2C lead generators.

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Hiring an SEO Firm? A Cautionary Tale

Hubspot

During our initial sessions we asked about the website and the leads being generated. The owner of Client 1 was happy with the design work done on his site but not with the lead generation. Long term keyword analysis development. This is a guest post by Todd Hockenberry.

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