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What every marketer needs to know about programmatic advertising

Martech

It uses algorithms and AI to run real-time auctions where ads are bought and placed at the same time as a visitor loads a website. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Ad network vs. ad exchange.

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UTM Parameters: Why and How They REALLY Help You

Optinmonster

Knowing which sources drive traffic to your website is invaluable for optimizing your marketing strategy. Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. But here are the 2 most important ones.

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Generate Leads using Facebook Ads and Manage them in LeadSquared: Webinar Recording and FAQs

LeadSquared

The topic was how to generate leads using Facebook ads & manage them in LeadSquared. This will be highly beneficial for marketers who are stepping foot into the world of Facebook ads. Are Facebook ads helpful for B2B lead generation ? Are Facebook ads helpful for B2B lead generation ? This way you get 100 clicks.

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Why Facebook Landing Pages are Still Worth your Time and Effort

LeadSquared

As soon as Facebook introduced the Timeline for pages in March 2012, many experts were quick to write off the future of Facebook Landing Pages; but one year hence, Facebook Landing Pages are still relevant for businesses. 1) You can Use them for Lead Capture from Facebook Ads. 2) Like Gating.

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Cracking the Code on LinkedIn Ad Copy

Anyword

And that’s probably on top of all the writing and content creation that you need to do for other social media platforms, websites, apps, eBooks, and so on. LinkedIn ad copy character limits are more generous than Facebook, for example (more on this in a moment). Make sure to insert a CTA above the fold as well.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

There’s no shortage of guides out there telling you how to optimize your LinkedIn profile and pages to drive clicks to your company website, but that’s not nearly enough. The cost (sometimes) is lower. Much more so than conversions that take place on an external domain (website conversions). Leverage Conversation Ads.

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Seven Expert Search Engine Marketing Guides

Webbiquity

Three strategies for improving quality score, which results in high ad positions with low cost per click (CPC), such as creating small, tightly focused ad groups (“breaking down your campaigns and ad groups into smaller ad groups…allows you to write more relevant ads for a select number of keywords in your ad group.