What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
It uses algorithms and AI to run real-time auctions where ads are bought and placed at the same time as a visitor loads a website. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Ad network vs. ad exchange.
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