Facebook ads vs Google adwords: 7 key criteria to decide
JUNE 23, 2017
billion searches per day and 1.2 trillion searches per year. Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice. Although costs are fixed and controllable, there are a few variables to manage to get the best value for your ad investment and not overpay. ROI: Return on ad investment? Consider these facts: Digital ad revenue in the U.S.