Metadata

SEPTEMBER 28, 2023

Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. and $4,950.64, respectively. It’s too risky.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

OCTOBER 6, 2021

For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. 100k, I can likely afford to spend more per lead. It also had the highest CPC and CPL and the lowest CTR.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. 100k, I can likely afford to spend more per lead. It also had the highest CPC and CPL and the lowest CTR.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Metadata

JANUARY 8, 2024

So, he pointed out a few tactics you can use—regardless of company size—to build brand awareness: Podcast appearances with industry thought leaders Social media posts from key company stakeholders Brand awareness ads across cost-efficient channels Metadata is all about that last recommendation. Want to learn more about Metadata?

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52