Scorecard for Paid Media Marketers [How Do Your Campaigns Compare?]
OCTOBER 13, 2016
Download the scorecard by following the link or clicking the image below. The scorecard items associated with an attribution solution are: Anonymous first-touch tracking. Lead-create touch tracking. Opportunity-create touch tracking. Closed-won touch tracking. Cost and conversion metrics tend to be the paid media marketer’s go-to forms of reporting. How do B2B paid media marketers know whether their campaigns and strategies are up to snuff?