article thumbnail

How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. After you’ve created your ads, click the “Submit” button to finish.

article thumbnail

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad).

article thumbnail

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Some of the options you could consider are: Cost per thousand impressions (CPM). Viewable CPM (vCPM). Cost-per-click (CPC). Cost-per-acquisition (CPA). Cost-per-view for video (CPV). In many ways, AdSense is the oldest ad network available.