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52 Marketing Terms Every Marketer Should Know

LeadsRX

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Any-Touch Attribution. Closer-Touch Attribution. First-Touch Attribution. Last-Touch Attribution. Linear Multi-Touch Attribution. Weighted Multi-Touch Attribution.

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The Ultimate Guide to PPC

Hubspot

Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. Quality Score. Maximum Bid.