multi-touch 
Hubspot
AUGUST 8, 2019
As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. When done right, PPC can earn you quality leads. When done right, PPC can earn you quality leads. Benefits of PPC.
LeadsRX
MARCH 9, 2022
Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Any-Touch Attribution. Closer-Touch Attribution. First-Touch Attribution. Last-Touch Attribution. Linear Multi-Touch Attribution. Weighted Multi-Touch Attribution.
Act-On
FEBRUARY 26, 2024
Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Marketers use different attribution models to assign value to different touch points and calculate ROI. Popular attribution methods include first touch, last touch, and multi-touch.
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