How To Measure Paid Media ROI (ROAS)
AUGUST 22, 2016
But as any paid media practitioner knows, getting the right people to click on your ads is no easy task, especially at a cost effective rate. Moreover, creating ads and getting clicks is one thing; effectively measuring it is a completely different beast. When the going is good, pointing to the number of clicks and leads you’re driving may be enough -- making the “more leads equals more revenue” logical jump is easier when revenue is climbing. Cost Per Lead (CPL).