How much does acquiring a customer cost?
Martech
MARCH 4, 2022
A click has no real value, but measuring the cost per click buys efficiency.”. Rinner offered this checklist: Use first-party CRM data and retargeting tools to find easiest path toward CPA efficiencies. CPC, CPL, CAC are all great CPA tools that marketers should use along the way.”. New revenue.
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