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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

FEBRUARY 26, 2024

Ad targeting describes the process of displaying ads to a specific group of people based on demographic, geographical, psychographic, behavioral, or other data. What is Cost Per Click Advertising? CPC advertising, or cost per click , charges advertisers for each time a user clicks on a placed ad.

Paid Content 221
Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221
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Making Sense of Marketing Acronyms: Part 1

Bluetext

MAY 8, 2023

CAC (Customer Acquisition Cost) The cost of finding your next paying customer, the cold hard cash that got them through the door and signing on the dotted line. CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! CPL (Cost Per Lead) The cost of finding your next potentially viable lead.

Lead Ranking 26
Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26
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