Remove Cost Per Click Remove CPL Remove CPM Remove Multi-Touch

Scorecard for Paid Media Marketers [How Do Your Campaigns Compare?]

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Download the scorecard by following the link or clicking the image below. The scorecard items associated with an attribution solution are: Anonymous first-touch tracking. Lead-create touch tracking. Opportunity-create touch tracking. Closed-won touch tracking. Cost and conversion metrics tend to be the paid media marketer’s go-to forms of reporting. How do B2B paid media marketers know whether their campaigns and strategies are up to snuff?

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. . For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week. First touch, last touch, and multi-touch are common attribution models.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. . For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week. First touch, last touch, and multi-touch are common attribution models.