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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

billion searches per day and 1.2 trillion searches per year. Google is trying to answer that question, based on keywords for the product or service that meets that needs. And the advertiser with the most competitive bid for that keyword. BUDGET: Keywords or campaigns?

Better Manage Your Metrics

Navigate the Channel

Understanding Cost-Per-Click in Your B2B Paid Search Campaign. One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC.

Trending Sources

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.

Cost Per Click Reduction Strategy in Google AdWords

NuSpark

We’ve seen click costs for many IT clients to be over $50 per click to be within the top 4 positions. The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal.

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services?

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. Increasing the number of negative keywords to reduce consumer impressions and unqualified clicks. Average Cost Per Click decreased by more than 60 percent.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. Ad Group Level: Default Maximum CPC, Pause. I usually choose all enabled keywords.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. Ad Group Level: Default Maximum CPC, Pause. I usually choose all enabled keywords.

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How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Targeted Contextual Advertising – Depending on the number of your page views, click through rates, and keywords in your posts (from $.10 10 to $100/click), Cost per Click (CPC), or CPC advertising like AdSense can be a money maker.

How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

METRIC 1: CLICKS. Clicks to site measure how many visitors paid search drove to the client’s landing page. That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value. METRIC 3: CLICK THROUGH RATE.

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Are Amazon 'Sponsored Products' Ads Worth It?

Hubspot

Need help getting started with inbound ads on Amazon, Google, LinkedIn, or Facebook? The same search in Google yields this: The process for Amazon Sponsored Products is very similar to advertising on Google AdWords: you select keywords, and your ad will show up when someone searches for them.

Want More Traffic to Your Website? Try These 5 Tools & Tips

Hubspot

Understanding what Google penalty may be affecting your site helps you focus on identifying its problems. The canonical tag was introduced by Google to help solve the problem of duplicate content. 2) How to Find Your Most Valuable Keywords. to help with keyword research.

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. In short, PPC done on its own is costly when compared to the alternatives. Making Pay Per Click really pay.

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10 SEO measurements every marketer should know

Biznology

80% of people who visit a website get there from typing a keyword in the query box of a search engine. 46% click on the website in the first position on first page. 90% click on websites on the first page. It’s important to choose keywords where you can achieve a high rank.

How to Make Your Google AdWords Ads More Impactful Without Spending More

Hubspot

A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost? Each description you add makes your ad that much bigger for the same cost.

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads.

Four Unique Features Found In Baidu Paid Search Management

KoMarketing Associates

Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks. Keywords – Match Types. In AdWords, there are four keywords match types – broad, broad modifier, phrase, and exact match. Therefore, there can be more variety in Baidu advertising keyword match types. Ad Group – Bids & Keywords Structure.

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? Get ready for them to start costing a whole lot more. Clicks Are about to Get a Whole Lot More Expensive. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases.

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63 Digital Advertising Terms Every Marketer Should Know

Act-On

Getting familiar with these will help you navigate the world of online advertising – and get more value out of our upcoming series of blog posts about digital advertising and digital marketing. Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. . Ad networks act as a single point of contact between publishers and advertisers, helping negotiate supply and demand.

The Paid Marketing Metrics You Must Measure

Modern B2B Marketing

Clicks: The number of people who have clicked your ad after seeing it. CTR: Click-through rate of impressions to clicks as a percentage. CPC: The average cost-per-click across a campaign. Last click attribution modeling is the default option.

The Worst PPC Mistakes Beginners Make (and How to Avoid Them)

Hubspot

Average Quality Score is an extremely good predictor of overall account success, as it directly affects your rankings and cost per click (CPC). We’ve seen some companies getting higher conversion rates from mobile clicks , at a lower cost per click.

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Google Removes Sidebar Ads: What It Means for Advertisers

KoMarketing Associates

For advertisers who currently have keywords in the sub-4 th position, it’s time to determine if bidding more for those keywords is worth being at the top. This can result in an improvement in the click through rate, which can increase a keyword’s quality score.

Facebook vs. Google: Choosing Between Digital Advertising Giants

Fathom

And while Google and Facebook’s advertising platforms certainly differ, comparing and contrasting them is helpful for those trying to make the difficult choice between these digital giants. Targeting by keywords essentially translates to targeting based on active interest.

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? First, Create a Killer Keyword List. Understanding the Difference Between General and Specific Keywords.

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AI in Marketing: 10 Early Use Cases

Hubspot

And that's because AI technologies are being developed, in part, to help make humans' lives easier by independently -- and intelligently -- completing tasks for them. The Grid starts at less than $100 per year for one website -- a bargain compared to a salary.

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Scorecard for Paid Media Marketers [How Do Your Campaigns Compare?]

bizible

These are all questions that a scorecard like this can help marketers answer. Instead, this scorecard is only meant to help marketers gauge where they're headed when it comes to paid media marketing. Download the scorecard by following the link or clicking the image below.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. An event is a click on your website that doesn’t necessarily lead to another page view.

Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. To help B2B marketers gain a better sense of the nuances of Baidu PPC, I’ve come up with more than a dozen distinctions between the two paid ad platforms ranging from account and settings to management and optimization.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

Generally, you can find your tagged site visitors on the network many times per day, several days per week, and across many different sites. On average, you''ll be able to connect with 84% of the people you tag, 10-18 times per month. Emotions That Make People Click on Content.

26 Awesome Search Engine Marketing Guides

Webbiquity

So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? Which tools and reports are most helpful? 10 ways to get the most from PPC in a small-keyword category by eConsultancy. Help!

The Complete Display Ads Overview For B2B Marketers

bizible

You’re paying for impressions and clicks on sites you don’t own. In this post we’ll describe some best practices with help from online marketing experts. Filtering your ad placements on these layers will help you find the right audience and lower your CPC.

Google Ups the Ante As the PPC Landscape Continues to Change

Fathom

With the sidebar ads being removed, this may lead to more overall clicks. Lower Click Through Rate (CTR) for any ad below position 3 or 4. By tightening up your account, you will inevitably improve your quality score which will help your ads to show up in those coveted top spots.

How to Deal with Direct Traffic Source Data in Your Content Analytics

Content Standard

Medium is defined by Google as “the general category of the source, for example, organic search (organic), cost-per-click paid search (CPC), Web referral (referral).” This will help bring clarity to your data sources.

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How to Deal with Direct Traffic Source Data in Your Content Analytics

Content Standard

Medium is defined by Google as “the general category of the source, for example, organic search (organic), cost-per-click paid search (CPC), Web referral (referral).” This will help bring clarity to your data sources.

URL 22

17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. So we are doing everything we can to help marketers just like you to navigate the change. We hope this helps.

How to get quality sales leads from marketing campaigns with Leadfeeder

Leadfeeder

This is backed up by a report from IDG Connect and Avention that says more than 40 per cent of marketers aren’t able to draw meaningful insights from harvested data. As a marketer you’ll probably follow in AdWords what your click-through rate (CTR) or cost-per-click (CPC) is and how many conversions or assisted conversions you get from your campaigns because this is the foundation of campaign measurement, but these metrics won’t help your sales team much.

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8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions.

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Digital Marketing: The 7 Essential Channels

Marketing Action

Image from Google’s page on responsive design (click the image to go there). As you know, a search engine is a web-based tool that scours the World Wide Web to help users find the information they’re looking for.

From Scratch: Three (More) List Building Strategies for Agencies (and Others)

Act-On

There are risks: On some ad platforms you can quickly flush a great deal of money down the proverbial toilet if: You’re not managing your keywords and targets actively (Point 1, above). You can buy only on clicks or impressions.