Digilant

OCTOBER 4, 2023

SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 billion in 2007).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

Let’s break that down a little further, that means half of all people who saw the banner ad actually clicked on it. With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Supply Side Platform (SSP).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

QuanticMind

OCTOBER 2, 2018

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. Google Ads represent yet another step away from cost-per-click and a step toward other metrics.

PPC 40

PPC Ads Google Automation 40

NuSpark Consulting

MARCH 9, 2013

For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Inbox Insight

DECEMBER 18, 2018

Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad).

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54