CPM, CPC, CPA, WTF? A guide to setting campaign objectives
APRIL 30, 2019
CPM, CPC, CPA, CTR, WTF? CTR is calculated by taking the number of clicks your ad has received, divided by the number of times your ad is shown. Cost per acquisition (CPA): Uses algorithms to optimize for cost per action/acquisition. Deciding between CPM, CPC, CPA, and CTR.