What is programmatic advertising?
Bannerflow
JULY 12, 2019
In 2019, it’s predicted that 65% of all money spent on advertising in digital media will be traded programmatically and that advertisers will spend an astonishing US$84bn on the format worldwide. Television. Currently, programmatic television ad spend is not big (in the US it accounts for just 2.5% of total ad spend).
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