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What Is the Difference Between Google Ad Manager and Google Marketing Platform?

Valasys

Overview of Google Marketing Platform Google Marketing Platform is a marketing tool that uses two of Google’s key marketing products – the Analytics 360 Suite and DoubleClick. Access to a range of services such as Ad Exchange, Campaign Manager, Display & Video 360, Search Ads 360, Attribution 360, etc.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Doubleclick. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). Trade Desk.

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Automating PPC with the New Google Ads

QuanticMind

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. the Google Display Network, the platform runs automated retargeting campaigns to increase brand awareness and re-engage potential customers.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Media Planning Media Buying Publishing Display Advertising Video Mobile. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Sponsored by Doubleclick. Actionable Analysis. Display Advertising.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Action (CPA) – CPA can be referenced in a few different ways. Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

The advertiser who wins the auction will have their ad displayed on the website. With Haley Marketing’s management, the client now averages 876 monthly applications across multiple job boards (Indeed, Zip, Appcast Xcelerate job board network, Monster, Nexxt) at a reduced cost of $2,807.

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How to Leverage YouTube Advertising for Your Direct Response Campaign

Hubspot

These ads are only six seconds, non-skippable, and use cost-per-mille (CPM) bidding rather than CPV or Target CPA. With TrueView for Action, two smart bidding options use machine learning and conversion data to optimize results to your KPIs. They are Maximize Conversions and Target CPA. Target CPA Bidding.

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