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What Is the Difference Between Google Ad Manager and Google Marketing Platform?

Valasys

Overview of Google Marketing Platform Google Marketing Platform is a marketing tool that uses two of Google’s key marketing products – the Analytics 360 Suite and DoubleClick. Combines Google Analytics 360 Suite and the previous DoubleClick advertisement capabilities of Google.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Online Display.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Action (CPA) – CPA can be referenced in a few different ways. Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

CPM Calculator CPA Calculator Website Optimization ROI Calculator. Sponsored by Doubleclick. Social Media Community Management Social Commerce Social Integration Social Media Smarts. SEO Paid Search Search Marketing. More Categories. Ad Industry Metrics. Audience/Traffic. Live Events. Webinars Conferences & Expos. Register now!

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How to Leverage YouTube Advertising for Your Direct Response Campaign

Hubspot

These ads are only six seconds, non-skippable, and use cost-per-mille (CPM) bidding rather than CPV or Target CPA. With TrueView for Action, two smart bidding options use machine learning and conversion data to optimize results to your KPIs. They are Maximize Conversions and Target CPA. Target CPA Bidding.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

With Haley Marketing’s management, the client now averages 876 monthly applications across multiple job boards (Indeed, Zip, Appcast Xcelerate job board network, Monster, Nexxt) at a reduced cost of $2,807. Case Study 3: Clearfly Increased Contact-Us Form Fills and Brochure Downloads With an Outstanding Average CPA of $6.70

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Bid Strategy: By default, you get “Standard Bid,” where the system controls your cost per result more strictly to keep the average cost per result within your bid throughout the delivery process. Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA.