Using a New Correlation Model to Predict Future Rankings with Page Authority


Correlation studies have been a staple of the search engine optimization community for many years. They are, of course, right in their protestations and, to their credit, and unfortunate number of times it seems that those conducting the correlation studies have forgotten this simple aphorism.

How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI


In order give ROI a healthy boost, organizations will have to find a way to strike just the right balance that work best for them. There are a combination of correlated factors that affect and help illustrate ROI. The more visibility you have into your audience touch points and how they’re interacting with your ads and brand, the easier it is to understand which elements of your campaigns are working and which aren’t. Create an attribution approach that works best for you.

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How do you persuade big company executives that digital marketing is important?


Worse, I still work with B2B clients who not only do not understand the value of digital marketing, but they don’t even understand the value of any marketing at all. After all, if the numbers show that digital marketing is working, why not spend more on it?

What is a keyword ontology?


Teams can work together to create common experiences that attract and engage with common audiences. The results were a good first pass on what keywords are relevant to our products, and we found many strong correlations. A key one we are working on is social listening queries.

Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

Marketers say they work pretty well with IT organizations in general, but those at top-performing companies have better-than-average relationships. At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations.

Business video trends worth noting in 2018


But viewing actually varies very little across the work week (17% ±1%). There doesn’t appear to be much correlation between a company’s size and its commitment to engaging customers with video.

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Why I told a client to quit blogging: finding your “One Thing”


It just works. Instead of focusing your efforts on the thing that works, your efforts get scattered. For instance: I once worked with a brilliant consultant. Does it correlate to a certain something that happened (for instance, a webinar series)?

Why every business needs a social media business audit


That approach may work for enterprise-level companies with the resources and manpower, but your business needs to be strategic. Choose your most valuable two or three accounts and state why you think those accounts “work” for your business. Not active on social media?

2 applications of marketing AI


Almost all of my team’s work is about transforming IBM ‘s marketing stack with AI. So I thought it’s about time to share some of this work. If we can get autotagging working for all of our most important attributes, we can get better and better at serving the right content to our audience when they need it. We can correlate this with transnational metrics like leads and sales.

What Email Subject Line Length Works Best?


There is a common misconception that the right question to ask would be: which subject line length correlates to the higher open rate ? But the click-to-open rates didn’t correlate, meaning high open rates did not correlate to high click-to-open rates.

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How Does Intent Data and ABM Work Together?


Actually, that’s not gonna work, but this looks cool. And the thing with intent data that’s really cool is, well here’s my 2,000, and here are the ones that are showing intent in whatever keywords correlate back to your solution, or competitors and these things.

Back to Basics: What is a Landing Page and How Do They Work?

SmartBug Media

Converting visitors into leads is the first step in creating a relationship between your company and a potential customer — and everything you need to know about what landing pages are and how they work is right here. Make sure it directly correlates to what you’re promoting.

“How I Work”: Jo-Ann Jaspan, Founder of Jaspan Consulting @JoAnneJaspan #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine (also Lifehacker’s version). Every Thursday we are pleased to feature a new B2B sales, marketing or business leader here answering our own version of “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. First thing you do when you come into work? What’s your perspective or approach to work/life balance? How I work Productivity

Channels, campaigns and the body of work

Heinz Marketing

Research has shown definitively that a siloed approach to marketing has a direct correlation to a negative perception of marketing performance and impact. We look at email vs roadshows to evaluate which worked better, which generated more leads and/or opportunities. The more complex the purchase decision, and the longer the buying journey, the more important it is to manage and measure the full body of work from sales and marketing together.

Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Mark Roberts, ShoreTel CMO)

Crimson Marketing

He gives a master class in the team, tools and transformation needed to build a demand gen program that works. Back to Basics: ShoreTel in the past had “many different dashboards,” but “none of them would correlate data,” says Mark.

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What is Domain Target Advertising, & How Does It Work?

Working with the right ad network gives smart advertisers resources to help them reach the most relevant audiences and optimize ad spend. This is done by pinpointing website domains that cater to audiences and topics that correlate with the offers served through the ads.

6 Reasons Why Your Bedtime Routine Is Wrecking Your Work


Stress is stress, whether its source is work, or a fictional heroine who won’t leave her unfaithful husband. It’s not easy, but with a little recognition and behavior modification, your bedtime routine can go from wrecking your work, to enhancing your productivity.

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Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works

Customer Experience Matrix

It has now redefined its core mission as improving results by showing which content is working. The July release will supplement this with opportunity information from CRM, allowing correlation of content usage with funnel stage conversions and revenue. “Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better.

How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture


How to Avoid Burnout at Work. We’re stepping up our manager training, and we’re working on trainings to support them with their teams,” she explains. That way, you’re working to manage her workload in a way that prevents burnout.

7 Ways You're Letting Guilt Sabotage Your Work


And it’s killing the quality of our work. 7 Ways You're Letting Guilt Sabotage Your Work. The correlation between workplace happiness and productivity isn’t exactly news at this point. What if my colleagues think I’m weird, or that I'm not getting my work done?

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8 Non-Work Related Exercises to Strengthen Your Marketing Muscles


But what about when you’re not working? Are there things you can do that won’t feel like work (since who wants to work 24/7? Promise, they won’t be too much work, and you could even have fun! You can think about what’s working and what doesn’t work. For example, on my drive in to work, I pass a bakery with a sign that says: “Stressed? You feel better, more rested, happier, and better able to get down to work and achieve your best results.

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5 Proven Ways to Stay Productive at Work During the Summer Slump


make sure you’ve planned at least some vacation time during July-August — even a day or so to tune out, recharge, and return to work having experienced at least a little sunlight exposure. Of course, this only applies if you manage your time at work effectively post-vacation.

11 Reasons Having Friends at Work Makes You Happier [Infographic]


Having friends at work directly correlates with engagement and productivity at the office. Why should you care about making friends at work? Check out this infographic from Officevibe , which shows how building social ties with coworkers can help everyone work better.

Flexible Schedules: The Good, Bad, & the Surprising


There’s plenty of science to suggest flexible work schedules are critical for happier, more productive employees, and a more successful company overall. I guess there’s something to be said for the old “work hard, play hard” motto. What is a flexible work schedule?

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Interesting Infographics: What Makes a B2B Marketer Happy at Work?


Are you happy at work and if so, does that translate into increased productivity, results and success? Research by the economists with the University of Warwick in the UK and a German University revealed that there is a correlation between happiness and higher productivity.

Holistic SEO Content Works in the Age of Smarter Search Engines

Content Standard

Titled “SEO Ranking Factors and Rank Correlations 2014,” the report credits this trend to smarter algorithms and better ways of quantifying the value of a given search result.

Links as a Google Ranking Factor: A 2019 Study


Our study used quadratic mean calculations on the Spearman correlations across all 27K tested queries. Brief commentary on correlations. Correlation studies attempt to measure whether or not two factors are related to one another in any way. So how do correlation scores work?

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study


The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart. Let’s count down to the strongest correlation in the study: 4.

Net Promoter Score (NPS) in B2B – the evidence


Discussing his analysis of the link between a company’s NPS score and their commercial performance, Reichheld said: “The results were striking…a strong correlation existed between net promoter figures and a company’s average growth rate over the three-year period from 1999 to 2002”.

Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working.

Upside Down on Marketing Priorities


As the analysts from Regalix state, marketers are not finding a direct correlation. However, it is due to the fact that they do not know HOW to make that correlation. Regalix Research recently published their State of B2B Marketing 2015 report.

The Surprising Connection Between Productivity and Happiness

Heinz Marketing

Over the years we added and subtracted various pieces of productivity advice as we learned more about what worked for driving execution, behavior change, and results. In fact, each of the 9 Habits of Extreme Productivity positively correlate with happiness.

Successful B2B Lead Generation Measurement In 7 Steps


It’s all about working backwards and following the money trail when it comes to lead generation measurement. Next, if possible, examine covariance and correlation between this variable and revenue across all accounts or ebooks (or whatever your unit of measure is).

10 Unintentional Intent Signal Mistakes to Avoid, Part Two


Don’t confuse causation with correlation. It’s easy to confuse causation with correlation. To help establish terms, if one action causes another action, then they are probably correlated. Is a surging account correlated with an in-market prospect?

Automate Personalization with Oracle Marketing Recommendations

Modern Marketing

How It Works. But where automated recommendations really shine is by serving content from a library of stable content, such as a white paper or guide that correlates to a recent search.

Business Leaders Not Satisfied with Marketing Success Metrics


Most of our ANNUITAS Perpetual Demand Generation® work was being requested by C-level and Sales leaders with revenue responsibility – not CMOs, as we had previously suspected – and they are frustrated with Marketing’s performance in and around Demand Generation.

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Blog Conversations Don't Lead to More Views or Links [New Data]


There is no correlation between the number of comments on a post and the number of views that post got. There's also no correlation between comments and the number of links that post got. There is some positive correlation between views and links.