3 marketing motions successful B2B software companies do differently than peers
Sword and the Script | B2B
APRIL 23, 2024
It’s rarely perfect and correlation is typically stronger than causation. It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves. Comment: Measurement in marketing is about understanding what earns attention and persuades and what doesn’t.
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