Vision Edge Marketing

MARCH 17, 2020

The Corporate Data Literacy study found that “even companies that have data literate employees across every business unit are not likely to be turning data into useable information as effectively as they could.” Brush up on statistics. Statistics are the base language for understanding data and gaining value from analytics.

Enterprise Management 220

Enterprise Management Statistics Gartner Correlation 220

Sword and the Script | B2B

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

B2B Marketing Directions

AUGUST 1, 2021

In my experience, most unjustified conclusions arise from blurring the lines between correlation and causation. One of the fundamental principles of data analysis is that correlation does not establish causation. Note: To see this and other examples of nonsensical correlations, take a look at the Spurious Correlations website.)

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Mass Analytics

NOVEMBER 8, 2022

The following are some examples of charts that we recommend, and some statistics we believe should be computed:? . The correlation matrix is another key element of this phase as it describes the strength of the linear realtionship between two variables. correlation between the variables that they are analyzing.?

Marketing Mix 52

Marketing Mix Lead Ranking Correlation Analysis 52

Animalz blog

NOVEMBER 28, 2023

Skip the Skim: Let AI Digest Research Papers Follow the trail of statistics quoted in most blogs, and they usually lead to one another. Chances are also high you’ve come across The Marshmallow Test , The Bystander Effect , or The Stanford Prison Experiment — famously captivating studies to build hooks or arguments. You can (and should!)

Marketing AI 78

Marketing AI Research Tactics SME 78

Only B2B

JULY 13, 2023

According to recent studies, leveraging intent data in pre-event planning can lead to significant improvements in event success. These statistics highlight the substantial impact of intent data on enhancing pre-event planning outcomes.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Only B2B

FEBRUARY 28, 2024

Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey. Connects with your data: Correlates intent data with your website analytics for deeper insights. Prioritizing efforts based on buying readiness signals.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Heinz Marketing

OCTOBER 1, 2019

Thus, we started a multi-year study of productivity and accountability. Then we began the process to validate (or invalidate) what we were finding in the field with a global research study on productivity. In fact, each of the 9 Habits of Extreme Productivity positively correlate with happiness. But look at how much!

Product 93

Product Correlation Case Studies Training 93

Marketing Insider Group

DECEMBER 9, 2019

This statistic shows that content marketers are putting more emphasis on the integration of their strategy. By highlighting your customers through case studies, guest blog posts, Q&As and other types of content, you will be able to showcase their experiences with your brand and better target their pain points. While 55.6%

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy Content Marketing Planning 296

DiscoverOrg

APRIL 12, 2017

It’s easy to see the correlation between data accuracy and sales efforts: If phone numbers are correct and link sales reps directly to their buyers, they can spend more time talking to likely prospects at the other end of the line, rather than shaking down a phone tree of gatekeepers. Setting up the A/B data test.

ROI 224

ROI Sample Demand Generation Agencies B2B Sales 224

Salesforce Marketing Cloud

AUGUST 17, 2022

That said, one study conducted by researchers at IBM Research AI, Cornell University, and Georgia Institute of Technology found that even people well versed in AI systems often over-relied on and misinterpreted the system’s results. As a result, those attributes shouldn’t be included in the model. For example, in the U.S.,

Ad Building 98

Ad Building Ethics Lead Ranking Correlation 98

ClearVoice

OCTOBER 29, 2018

In a non-data-driven analysis, simply looking through our data without having run any analysis, it looked like there was no direct correlation between soliciting shares and receiving them. The data helps answer: Should you solicit shares in your marketing content? What the data says. The takeaway?

Correlation 65

Correlation Advertising Mediums Statistics Analysis 65

Salesforce Marketing Cloud

MARCH 13, 2023

These are sobering statistics and the time for change is now. Here are your final steps to being an equal pay advocate: Learn the facts: For example, although studies have shown a correlation between gender diversity and business outcomes, women still face many challenges that impact representation, particularly at the leadership level.

Correlation 98

Correlation Barriers Practices Statistics 98

Martech

MARCH 18, 2022

“A lot of companies spend a large majority of their marketing budgets on advertising and can’t show that direct line correlation or causation from advertising spend to dollar of revenue achieved.”. One statistic Brenner likes to quote is the average click-through rate of a banner ad — just 0.5%.

ROI 127

ROI Paid Search Agency Advertising Agencies Planning 127

Sprout Social

MARCH 19, 2024

The visualization helps strategists find hidden patterns, trends and correlations. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

ClearVoice

SEPTEMBER 14, 2021

One famous early-web study conducted in 1997 concluded that only 16% of all digital users read each word of a page on the web. Now, over twenty years later, subsequent follow-up studies have found that this behavior remains constant. We humans read differently when the text is digital. Over 75% scan digital text pieces.

Content 119

Content Paid Search Agency Keywords Case Studies 119

Spiralytics

FEBRUARY 12, 2024

Per the latest statistics, there are over 16,000 SEO experts in the Philippines , and it’s only growing larger, making it easier and more accessible for you and other businesses to take on bigger markets more efficiently. Luckily, there’s a thriving SEO professional community in the Philippines.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

Walker Sands

JULY 17, 2023

In fact, one study by Boomerang determined that emails containing just 75-100 words received the highest response rate at 51%. So it needs to entice your reader to click on the email and should correlate with your intended goal and CTA. As a marketer, you want users to reach your intended CTA as soon as possible.

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

Martech

APRIL 19, 2023

It is a multidisciplinary field drawing on expertise from various arenas, including computer science, statistics, psychology, economics, and business. A study by Bain found that business performance seems 95% correlated to the effectiveness of decisions.

Allocation 122

Allocation Marketing Attribution Enterprise Management Marketing AI 122

Zoominfo

APRIL 15, 2018

Consider these statistics ( source ): 40% of companies say that scattered information and poor visibility into data impact their sales organization. You analyze this data and notice a correlation between average deal size and lead source. Check out these statistics: Inaccurate data wastes 27.3%

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Excelsior Research

JANUARY 3, 2022

Carrying an activity without thorough study is like walking in a dark room. Before we conclude, let us look at some statistics. Market Research Statistics. Greenbook: In the first half of 2017, 50 percent of candidates used the following statistics tools: Correlation. As you never know what lies in front of you.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Convert

JANUARY 17, 2024

The most effective optimization tactics were found to be: Adding quotes from recognized experts (this one performed the best) Citing authoritative sources Adding statistics All these three content optimization tactics make a lot of sense even if you are not trying to optimize for generative AI.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Zoominfo

AUGUST 16, 2018

One recent study found companies that excel at lead nurturing generate 50% more sales-ready leads, at a 33% lower cost; while another study stated that nurtured leads make 47% larger purchases ( source ). While these statistics prove its worth, many B2B marketers are still hesitant to implement a formal lead nurturing strategy.

Lead Nurturing 100

Lead Nurturing Lead Ranking Sales Management Lead Scoring 100

Seismic

JANUARY 23, 2019

But according to Forrester , 94% of marketers say they can’t prove a direct correlation to their work and overall success of the organization. That statistic doesn’t reveal some great weakness in marketers; there is no underlying laziness or shiftiness that explains the lack of insight. of those are said to be effective.

Effectiveness 64

Effectiveness Planning Enterprise Management Correlation 64

Convince & Convert

MAY 27, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). Either way, I found it to be a very interesting statistic. Or perhaps I’m confusing cause and effect?

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. An increased positive response rate has a 33% higher correlation with booked meetings. Email open rate. Click-through rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

NetLine

APRIL 11, 2023

more likely to be correlated with a purchase decision <6 months. This case study featuring our client Mercer US Health is a perfect example of this.) What we’ve found, however, is that buyers are ready, so long as you’re studying the right signals. eBooks represented 33.6% of total registrations and were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52

Digital B2B Marketing

JANUARY 7, 2014

Now, consider some of the popular statistics used to support inbound marketing. This is a correlation problem. Yes, there are ways you could create a more structured test to assess the impact of inbound marketing, but it would be a significantly more difficult study to field). That’s what I thought. Source slides ).

Inbound Marketing 100

Inbound Marketing Paid Search Agency Cost per Lead Correlation 100

Moz

JANUARY 19, 2020

This chart represents the correlation between the number of times a site was linked to from within the article text of publishers and its rankings and traffic. From there, I ran a correlation analysis to see if we could find a statistically significant influence of news coverage on rankings. Conclusion.

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

Hubspot

DECEMBER 14, 2017

A meta-analysis of 35 studies that surveyed 4,000 salespeople found almost zero correlation (a statistically insignificant 0.07) between extraversion and sales performance. Third, research has shown that being extroverted doesn’t automatically translate into being a good salesperson. Ambiverts: The best salespeople of all?

Correlation 99

Correlation Studies Statistics Hubspot 99

Optinmonster

DECEMBER 20, 2023

Each stage of the buyer’s journey correlates with different search intents. Step #4: Examine the SERP (Search Engine Results Page) SERP analysis is about studying what currently tops Google’s first page for your target keyword. Understanding the intent behind keywords is like having a map to hidden treasure.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Convince & Convert

DECEMBER 29, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). Either way, I found it to be a very interesting statistic. Or perhaps I’m confusing cause and effect?

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Moz

SEPTEMBER 17, 2020

Well, that's what we're going to go over today, but we're going to try and tease out some better definitions and vocabulary so that we're not talking past one another, and we're not constantly beating each other over the heads about correlation and not causation, or some other kind of nuance that really doesn't matter. Correlation.

Lead Scoring 62

Lead Scoring Lead Ranking Correlation Domain 62

Biznology

OCTOBER 2, 2015

And when you do finally get a moment to yourself, chances are the iPad and TV are much closer at hand than a treadmill or a bench press. In this battle for our time and effort, the data shows that health is statistically on the losing side. According to the CDC , almost 35 million adults in the U.S. today are obese.

Case Studies 80

Case Studies Correlation Statistics Press 80

B2B Marketing Directions

OCTOBER 9, 2016

The PA report then provides data that shows the correlation between the use of predictive analytics and demand generation performance. For example: "Overall, less than one-third of study participants report having a B2B demand generation process that meets objectives well. There are a couple of important lessons here.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40