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Top Learnings Around Lead Generation from INBOUND 2020

SmartBug Media

In this session, John Lawson, CEO at ColderICE Media, highlighted the correlation between waitresses leaving a mint at the table and the tip left afterward. It is also important to feature the SME from the video so you can set expectations with the audience about video quality and what they are going to see.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

Being recognized for a job well done historically correlates with employee happiness. They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. It was the 2016 winner of the "Marketing Campaign of the Year SME" category.