ANNUITAS

NOVEMBER 29, 2023

The major flaws in the CMO role today include: – CMOs define their remit in terms of ‘owning’ all marketing functions: Perhaps what most derails a CMO is taking a functional, top-down view of his/her remit — i.e., viewing the CMO as the ‘head of all marketing functions’ at a company. This is down from 19% of CMOs in 2017.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Hubspot

AUGUST 26, 2014

One glance at the graph below and you can see that a paltry few will view an entire article. Chartbeat’s research demonstrates that there is “little correlation between Twitter activity and article completion.” Longer content is positively correlated with higher share statistics and backlinks.

CPL 28

CPL Cost per Lead SIC Correlation 28

Biznology

DECEMBER 7, 2015

This is no longer the case, as B2B firms are merging all this data on customers and prospects into a single view integrated database. In essence, it’s the ability uncover non-obvious correlations and insights. Yes, I know this may be Don Quixote’s quest, but it’s now in view if B2B firms shift into a data-driven approach.

Trends 80

Trends B2B SIC Telemarketing 80

Hubspot

AUGUST 21, 2014

The clearer your view of your audience, the better your writing will be. sic] Focus on whether or not you have a story worth telling.". Frequent output -- i.e. consistency -- is positively correlated with greater traffic, as indicated by HubSpot’s research. How much does the reader know.

Blogger 28

Blogger Transparency Best Practices SIC 28

Biznology

AUGUST 24, 2016

But they have their limitations: there is often an inverse correlation between quantity and quality. For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Data can be viewed as a commodity. Fields available for append.

Marketing Management 80

Marketing Management Vendors SIC B2B 80