B2B Content Marketing: Will Video Kill eBooks?
markempa
DECEMBER 19, 2016
We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Not surprisingly, the Act-On team noticed a correlation with the level of engagement and downstream conversion. “We It’s ungated and published on YouTube and Twitter. We’re ending our dependency on eBooks.”
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