Buzz Marketing for Technology

NOVEMBER 17, 2011

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. I understand that you’ve recently made a significant change in your work situation what can you tell me about that?

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Marketing Insider Group

JANUARY 29, 2013

This practice simply eliminates accountability, allows bad behaviors to persist year-after-year, stops the natural pruning of what isn’t working and destroys the chance that new ideas can get funded. If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “).

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Content Marketing Institute

APRIL 23, 2018

Even if you’ve been creating and distributing content for a while, it’s never too late to implement the measurement techniques to identify what’s working, discover areas where improvements can be made, and determine where to scale back to concentrate on more impactful efforts. metrics Click To Tweet.

Lead Ranking 109

Lead Ranking Lead Scoring Enterprise Management Template 109

Hinge Marketing

FEBRUARY 9, 2017

There was so much distance between a given marketing strategy and its results that teasing out a correlation between cause and effect was difficult, if not impossible. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. Here’s how it works: 1) You select a keyword relevant to your business.

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

AUGUST 1, 2019

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

JULY 29, 2019

Ipsos conducted a study on Global Business Influencers which revealed top decision-makers opening up about their willingness to embrace emotions, with 58% saying they either “strongly” or “somehow agree” that they “often rely on their gut feelings to make work decisions.”

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 19, 2019

Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). . All these factors have a direct correlation with healthier Click-Through Rates (CTRs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40