Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Sword and the Script | B2B

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Only 25 percent of companies report their sales reps, those closest to the deals, are involved in the forecasting process.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. One of the areas with the biggest hit per the study is traditional ad spending. Image: CMO Spend Survey. billion in 2018 to $15.2 Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

ANNUITAS

JANUARY 7, 2019

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here. These concerns were driven by a disconnect between marketing and sales when it comes to performance reporting.

CMO 164

CMO Demand Generation Business Correlation 164

B2B Marketing Directions

AUGUST 1, 2021

This is the second of my series of three posts discussing several issues that can affect the validity of survey findings and/or the credibility of survey reports. So, many B2B marketers are now both producers and consumers of survey-based content. These two "variables" just don't have a common-sense relationship.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Marketing Insider Group

DECEMBER 9, 2019

In PAN’s recent 2019 Content Fitness Report , 100+ content marketing pros were asked questions about how their content strategy is performing. And trust is heavily on the mind of marketers, according to PAN’s survey. PAN’s survey found this to be a challenging area, with only 31.1% That connection needs to be built on trust.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy Content Marketing Planning 296

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Many media platforms provide brand lift studies. It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Salesforce Marketing Cloud

JUNE 12, 2023

AI is the future of work A new Salesforce study on digital skills in the workplace concluded, “The path forward is upskilling. But workers feel they have a lot of catching up to do, with 90% of those surveyed reporting that they don’t believe they have the skills needed.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

NetLine

APRIL 11, 2024

Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Champion Communications

FEBRUARY 8, 2023

It is a somewhat depressing fact, then, that B2B CEOs and CMOs are struggling to see eye-to-eye when it comes to their PR programs. A recent study commissioned by Champion found that more than four-in-five (84%) B2B CEOs find talking to the CMO at their organisation about PR ‘awkward’. So, what’s creating this tension?

PR 62

PR Research B2B CMO 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. Why we care. Get MarTech! In your inbox.

Marketing Report 94

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 94

ANNUITAS

AUGUST 30, 2018

These business leaders had legitimate concerns about the performance of their Demand Generation efforts, which often manifested in a number of ways: sales leaders needing to add headcount to “fill in the gaps” around lead generation shortcomings, or a distrust driven by a disconnect between marketing and sales when it comes to performance reporting.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

B2B Marketing Directions

JANUARY 5, 2020

A research report published late last year by LeadMD and Drift provides several important - and somewhat surprising - insights about the state of sales-marketing alignment, and about what business leaders need to do to reap the maximum benefits from a productive marketing and sales relationship.

Paid Search Agency 64

Paid Search Agency Correlation Customer Surveys B2B Sales 64

ANNUITAS

NOVEMBER 29, 2023

Altimeter’s 2023 State of Digital Transformation study found that only 2% of CMOs today are being tasked to drive their organization’s digital transformation. Most CFOs don’t believe the correlation between marketing spend and resultant commercial growth. When CMOs fail to bring this, it harms their credibility.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

KoMarketing Associates

JANUARY 23, 2018

As a recent study of 1,597 content marketers found, “There is virtually no correlation between time spent creating content and marketing success.”. For some of us, that study might as well have just said water flows uphill. For some of us, that study might as well have just said water flows uphill. equal business results.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Two Bonus Studies.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

DiscoverOrg

MARCH 3, 2017

In our 2017 Growth Drivers Report we asked 200 Sales and Marketing professionals to rate their teams on a scale of 1-5 across 15 different attributes. While we would have liked to ask about many other attributes, we limited response options to prevent survey fatigue. Download the 2017 Growth Drivers Report to find out.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Marketers know that finding ways to increase customer engagement is good for the bottom line.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

Marketing AI 104

Marketing AI Ideal Customer Profiles Allocation Analysis 104

chiefmartech

OCTOBER 8, 2019

In Gartner’s most recent Marketing Organizational Survey for 2019 — how marketing leaders structure their teams today and how they expect them to change over the next several years — a remarkable finding popped out to me: 20% of respondents reported that they run some form of decentralized marketing organization today.

Gartner 86

Gartner Marketing Management Bandwidth Correlation 86

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. The visualization helps strategists find hidden patterns, trends and correlations.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Two Bonus Studies.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Seismic

MARCH 22, 2021

In an effort to answer this question, we partnered with Callan Consulting, an independent marketing consulting firm, to conduct a global study to understand the sales enablement practices of these leaders. In this blog post, I’ll share some of my primary takeaways from the report. Sales enablement is no longer a nice-to-have.

Advertising Benchmark 72

Advertising Benchmark Paid Search Agency Correlation Digital Transformation 72

Zoominfo

MARCH 21, 2022

According to the report, more than 24 million Americans left their jobs between April and September 2021, an unprecedented high. The study showed a broad range of attrition within specific companies in various industries. Recruiters in white-collar sectors have also reported difficulties in attracting and retaining talent.

Enterprise Management 100

Enterprise Management Work Management Advertising Agencies Paid Search Agency 100

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. more likely to be correlated with a purchase decision <6 months. eBooks represented 33.6%

Demand 52

Demand B2B Webinar Metrics Intent 52

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Animalz blog

NOVEMBER 28, 2023

Reports of my hallucinations have been greatly exaggerated.” – ChatGPT Plus These capabilities can give you superpowers that boost research quality and speed. Can you steelman the most important findings of this report, then steelman the most opposing view you could have of this paper?

Marketing AI 78

Marketing AI Research Tactics SME 78

Optinmonster

AUGUST 2, 2023

Every year since 2015, Wyzowl has revealed its annual video marketing report. Now in its ninth edition, the study garnered responses from 528 participants, comprising both professional marketers and consumers. A recent survey indicates that actions such as likes, shares, comments, and clicks are highly cherished.

Statistics 88

Statistics Video Marketing Planning Allocation 88

B2B Marketing Directions

FEBRUARY 20, 2022

This initial consideration set is based on the mental impressions they have formed from a variety of touch points such as their experiences with a company, brand or product, advertisements, content resources, news reports and conversations with family, colleagues and friends. The study defined the Pre-Decision stage as ".

B2B Marketing 52

B2B Marketing B2B Vendors Trigger Marketing 52

ClickZ

AUGUST 21, 2019

According to Seismic’s newly-released report, entitled The State of Enterprise Sales Enablement, 2019, providing a personalized customer experience is both the biggest challenge – and the biggest opportunity – for effective sales enablement. Currently, just one in five organizations effectively personalize their content at scale.

Organization 105

Organization Personalization Effectiveness Forrester 105

Content Standard

JANUARY 22, 2018

Download Skyword’s original research based on a year-long study of nearly 1,000 marketers: bit.ly/InsidetheCMC. This is the issue that drove Skyword to conduct a year-long study of nearly 1,000 content marketers (download the full report here ). Download the complete report: bit.ly/InsidetheCMC. InsidetheCMC.

Statistics 95

Statistics Research Top of Funnel Content Marketing 95

ANNUITAS

FEBRUARY 24, 2015

Regalix Research recently published their State of B2B Marketing 2015 report. The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. According to those who responded to the survey the top five objectives were as follows: Increase In Revenue: 67%.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

Sprout Social

MAY 18, 2022

By focusing on these four areas, the company found that a high SSI correlated with 45% more sales opportunities and 51% are more likely to hit quota. Sprout’s employee advocacy software Bambu offers reports like this and much more. Focus on the right prospects. Engage with insights. Build trusted relationships.

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

Hubspot

FEBRUARY 6, 2019

After establishing some essential benchmarks regarding how bloggers create, format, and measure their posts in years one and two of the study, Orbit Media began probing the 1000+ bloggers that participated in the survey to learn which tactics contributed most to achieving their desired results.

Blogger 68

Blogger Correlation Business Comparison 68

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. At least that’s my take after reading through the ON24 Webinar Benchmarks 2021 report. It also augmented the findings with a survey of 100 of its customers.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62