Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. Why we care. Get MarTech! In your inbox.

Marketing Report 95

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 95

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Convince & Convert

MARCH 7, 2024

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. This report looks at the current tools used by GTM teams. Interestingly, marketing departments have higher adoption rates of AI, suggesting a correlation between AI use and efficiency. AI makes an impact.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Tony Zambito

FEBRUARY 4, 2022

For decades analysis and insights have been report-oriented. Or some may say study-oriented. A report orientation often meant a heavy bent toward numbers. With an emphasis on analytical correlation to arrive at insights. This orientation also is characterized by each report having an end. Towards analytics.

Buyer Personas 219

Buyer Personas Correlation Fulfillment Analysis 219

Marketing Insider Group

OCTOBER 20, 2020

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. The ongoing study by Gallup found that the number of “engaged” workers, i.e. those enthusiastic about their work, is up by a whopping one point. Admit it: we’re tired, stressed and just looking for some relief.

Business 354

Business Work Management Correlation Cable 354

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. more likely to be correlated with a purchase decision <6 months. eBooks represented 33.6%

Demand 52

Demand B2B Webinar Metrics Intent 52

NetLine

MARCH 21, 2022

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. Clearly, there is a correlation between program age and program success.

Account Based Marketing 52

Account Based Marketing ABM Advertising Benchmark Studies 52

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Years ago, when I was studying for an MBA, the company 3M was a case study here. It’s rarely perfect and correlation is typically stronger than causation. Yet putting that mental energy into measurement pays off measurably as this study shows.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 52

Sword and the Script | B2B

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Marketing Insider Group

JANUARY 9, 2023

A recent study found that domain ratings and keyword rankings are closely correlated, proving that domain authority is helpful when estimating a website’s likelihood of seeing organic traffic on search engines. In fact, research shows that 42% of companies only reported a noticeable increase after 3 months. Why Is It Important?

Domain 336

Domain Lead Scoring Lead Ranking SERP 336

Sana Commerce

JULY 16, 2023

Composable commerce shares a strong correlation with the principles of MACH architecture. These individual software products are often referred to as Packaged Business Capabilities or PBCs. What is MACH architecture and how does it relate to composable commerce?

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

Metadata

DECEMBER 1, 2021

“If a new founder or marketing team wanted to build a category, which companies would you tell them to study in B2B SaaS? Here’s a list of the top responses I got (and the top companies you need to study for category creation). The top 10 companies to study for category creation: 1. Asana – “Task Management”.

Studies 52

Studies Work Management Marketing Management Account Based Marketing 52

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Only 25 percent of companies report their sales reps, those closest to the deals, are involved in the forecasting process.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

JULY 28, 2020

The report on c-suite salaries comes from a Harvard Business Review study. It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. To support the first study, HBR looked further into a new data set. What the Data Says. It does not mean marketing is dying.

CMO 316

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 316

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Slow load times are the most significant frustration factor, impacting 18% of B2B visitor sessions, a Contentsquare study reveals.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Salesforce Marketing Cloud

JUNE 12, 2023

AI is the future of work A new Salesforce study on digital skills in the workplace concluded, “The path forward is upskilling. But workers feel they have a lot of catching up to do, with 90% of those surveyed reporting that they don’t believe they have the skills needed.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Two Bonus Studies.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

ANNUITAS

AUGUST 30, 2018

These business leaders had legitimate concerns about the performance of their Demand Generation efforts, which often manifested in a number of ways: sales leaders needing to add headcount to “fill in the gaps” around lead generation shortcomings, or a distrust driven by a disconnect between marketing and sales when it comes to performance reporting.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

ANNUITAS

JANUARY 7, 2019

These concerns were driven by a disconnect between marketing and sales when it comes to performance reporting. This is one of the factors that prompted us to create this study. Additionally, these kinds of metrics go up in direct correlation with tactical activity, making them a very gratifying measure for campaign-focused teams.

CMO 164

CMO Demand Generation Business Correlation 164

Vision Edge Marketing

NOVEMBER 2, 2021

In a different study, McKinsey found a strong correlation between innovation and performance. They reported that the ability to develop, deliver, and scale new products, services, and processes positively impacts business and financial performance. Create safe and easy ways to trial/learn.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

B2B Marketing Directions

AUGUST 1, 2021

This is the second of my series of three posts discussing several issues that can affect the validity of survey findings and/or the credibility of survey reports. Therefore, they need a basic understanding of the issues that can impact the validity of survey results and make survey reports more or less credible and authoritative.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Hinge Marketing

JANUARY 30, 2017

We’re pleased to announce the release of our 2017 High-Growth Study. This annual study is part of our commitment to the ongoing study of the world’s fastest growing and most profitable professional services firms. This year’s study does not disappoint. The report explores why this is the case. At a Glance.

Peer-to-peer 48

Peer-to-peer Research Case Studies Buyer Personas 48

Biznology

AUGUST 3, 2017

Dig up the consulting studies on how customer behavior is changing to require reaching them in digital channels. Show them how investment in marketing (especially digital marketing) is correlated to improved revenue and profit growth. Show them the pundits. Show them how companies in their industry are adapting. Show them the numbers.

Paid Search Agency 136

Paid Search Agency Marketing Analytics Tools Companies Correlation 136

Marketing Insider Group

NOVEMBER 9, 2020

One of the areas with the biggest hit per the study is traditional ad spending. The ANA (Association of National Advertisers) recently released a report, Growth and Opportunities in Content Marketing. The ANA report found that 59% of the respondents lack actionable insights with current content performance metrics. Image: ANA.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

ANNUITAS

NOVEMBER 29, 2023

Altimeter’s 2023 State of Digital Transformation study found that only 2% of CMOs today are being tasked to drive their organization’s digital transformation. Most CFOs don’t believe the correlation between marketing spend and resultant commercial growth. When CMOs fail to bring this, it harms their credibility.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Two Bonus Studies.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Vision Edge Marketing

MARCH 17, 2020

In their report, Gartner laments that “by 2020, 50% of organizations will lack sufficient AI and data literacy skills to achieve business value.” Most members of the Marketing team can: Conduct and interpret statistical analysis, such as averages, standard deviation, and correlations.

Enterprise Management 220

Enterprise Management Statistics Gartner Correlation 220

Champion Communications

FEBRUARY 8, 2023

It is a somewhat depressing fact, then, that B2B CEOs and CMOs are struggling to see eye-to-eye when it comes to their PR programs. A recent study commissioned by Champion found that more than four-in-five (84%) B2B CEOs find talking to the CMO at their organisation about PR ‘awkward’. Trying to sell new services to existing clients?

PR 62

PR Research B2B CMO 62

Marketing Insider Group

DECEMBER 9, 2019

In PAN’s recent 2019 Content Fitness Report , 100+ content marketing pros were asked questions about how their content strategy is performing. saying they can draw a correlation between content marketing and revenue. Check out more insights from PAN’s Content Fitness Report by downloading your copy today. While 55.6%

Marketing & Strategy 298

Marketing & Strategy Marketing Strategy Content Marketing Planning 298

Biznology

JULY 22, 2019

The correlation between social media and the steady increase in mental health issues is very concerning. Studies show that women suffer more. Penn State University did a study on how other people’s selfies and the image they project on social media affects us. So much so, that even Facebook researched this subject.

Social Media 128

Social Media Media Correlation Social Networks 128

Heinz Marketing

OCTOBER 1, 2019

Thus, we started a multi-year study of productivity and accountability. Then we began the process to validate (or invalidate) what we were finding in the field with a global research study on productivity. In fact, each of the 9 Habits of Extreme Productivity positively correlate with happiness. But look at how much!

Product 86

Product Correlation Case Studies Training 86

KoMarketing Associates

JANUARY 23, 2018

As a recent study of 1,597 content marketers found, “There is virtually no correlation between time spent creating content and marketing success.”. For some of us, that study might as well have just said water flows uphill. In this report, we learn that only 33 percent of marketers have customer journey maps.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275