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Marketing Craftmanship
JANUARY 8, 2021
In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”
Binary Demand
FEBRUARY 23, 2024
[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.
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Martech
NOVEMBER 14, 2022
Only 28% of B2B content marketers say they have the technology they need, according to a new study. Nearly half (48%) said their biggest challenge was problems with integrating/correlating data across multiple platforms. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Why we care.
Binary Demand
FEBRUARY 23, 2024
[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.
Optinmonster
AUGUST 2, 2023
Now in its ninth edition, the study garnered responses from 528 participants, comprising both professional marketers and consumers. Yet, when brands decide to invest more, many favor the $1k-$5k range for each video. A recent survey indicates that actions such as likes, shares, comments, and clicks are highly cherished.
Sprout Social
JUNE 26, 2023
The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.
Zoominfo
MARCH 21, 2022
The study showed a broad range of attrition within specific companies in various industries. Data from Gallup indicates that managerial disrespect is an especially powerful predictor of employee attrition, and correlates strongly with the likelihood that employees have experienced harassment or discrimination in the workplace.
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