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It’s not the size of your martech stack, it’s your range of use cases

chiefmartech

Better martech capabilities are strongly correlated with better market performance. Anyone can buy martech products that, at least technically, enable a range of use cases. The post It’s not the size of your martech stack, it’s your range of use cases appeared first on Chief Marketing Technologist.

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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

A recent study found that domain ratings and keyword rankings are closely correlated, proving that domain authority is helpful when estimating a website’s likelihood of seeing organic traffic on search engines. Generally speaking, domain ratings range from 1 to 100, with larger numbers representing a higher likelihood of ranking on the SERPs.

Domain 340
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Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Contently

Using StoryBook, which integrates Voice and Tone data from IBM Watson, we scored the brand voice and tone of every piece of content in our report across five traits: agreeableness, conscientiousness, extraversion, emotional range, and openness. Scores range between 0 and 1.)

Studies 197
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Learn to Use the Percentage of Sales Method to Improve Your Forecasting

Salesforce Marketing Cloud

This forecasting method uses estimated overarching sales growth to determine changes to any financial line items that directly correlate to sales. For most consumer companies (B2C), the expense-to-sales ratio should be in the range of 25% to 30% of net sales. Learn more What is the percentage of sales method?

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How To Make Marketing An Invaluable Function

Marketing Craftmanship

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Inventory Management System For small businesses that sell a wide range of products, inventory management can be a time-consuming headache. Identify patterns, correlations, and trends among the resulting segments. Luckily, there are modern, tech-driven solutions.

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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

This category is wide-ranging, and the guide tells its raters to use their best judgment in evaluating if a page falls into this category. Positive website and creator reputation (could correlate with domain authority). Civics, government, and law. Health and safety. Groups of people. What Is E-A-T? Best Practices to Achieve E-A-T.

SEO 338