Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” ” Now, I can only point out the correlation, since it’s possible something else caused this increase. That’ll put you in the press consistently, and you’ll be exposed to a larger audience.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Stevens & Tate

DECEMBER 7, 2020

According to HubSpot , there is a positive correlation between blogging frequency and visitor traffic. Press releases. It may take time to obtain the right press contacts, but once you do, press releases can be powerful marketing tools. Overall, press releases will improve your image in the eyes of potential clients.

Cost 59

Cost Marketing Strategy Marketing & Strategy Effectiveness 59

Nuvi

MARCH 4, 2021

REDWOOD CITY, Calif. March 4, 2021 — Reputation , the global leader in reputation experience management, today released its 2021 Healthcare Reputation Report , which ranks the top 15 U.S.

Lead Scoring 40

Lead Scoring Lead Ranking Correlation Conversion 40

Sprout Social

JUNE 15, 2021

This could indicate that businesses have flocked to social media to stay connected with their customers, without actually making sure their platform priorities correlate with where their customers are. Yet, only 3% of marketers find identifying meaningful data to be a pressing concern.

Top of Funnel 111

Top of Funnel Social Media Work Management Correlation 111

Moz

JANUARY 19, 2020

So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I examined which publishers can have the biggest impact on rankings. Conclusion.

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

Paul Gillin

JUNE 22, 2012

Press release/summary of results. Overall, there’s a lot of good news for marketing in this research. It establishes that companies that expand the role of marketing beyond mere messaging are seeing better business results. That’s a good thing, right? The State of Marketing: 2012 IBM Global Survey.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

BenchmarkONE

JULY 29, 2020

Of course, writing relevant pitches but also press releases, Op-Eds, and briefing sheets for clients in all of their meetings with the press. The effort and more reporters reached out to is a direct correlation to how many “wins” or article mentions you will get. Creating Content.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Biznology

NOVEMBER 9, 2017

Pressed for time, they left the field blank. We can correlate this with transnational metrics like leads and sales. We recently audited the pages for Subject and found that 70 percent of all pages had the “null” Subject value. And we can tune the system over time, end to end. AI is a huge enabler of this.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

ClearVoice

MARCH 31, 2023

AI systems examine large amounts of data for patterns or correlations. People went from writing articles and books by hand to the printing press. This ensures quality control and helps content resonate with its target audience. Understanding AI content marketing Artificial intelligence simulates human intelligence processes.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Tomorrow People

NOVEMBER 30, 2018

Our industry is quite slow-moving, quite old-fashioned, so the general consensus is that because of this, we must stick to the old ways of marketing, such as trade press or trade shows. We work in a conservative industry — but content marketing can change that. That is a false way of thinking for our industry. They’ve all got a smartphone.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Sprout Social

JANUARY 18, 2022

If you map the volume of social conversations alongside this sudden price fluctuation, the correlation is near perfect. . The traditional approach to public relations —sending out a press release and hoping for media pick up—is not returning the same opportunities it once did. Media relations .

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Martech Advisor

MARCH 10, 2020

About 65% of brands directly correlate sales to their events and experiential programs. Shopping that was once a necessity and a ritual is now taken care of with a press of the button. 65% of brands directly correlate sales to their experiential marketing efforts. Let’s go back to Sephora.

Correlation 85

Correlation Ethics Sample Work Management 85

Contently

DECEMBER 2, 2021

It’s also often much easier to turn around timely financial news or advice when you can just press record and share your expertise. Using StoryBook, a Contently tool that integrates voice and tone data from IBM Watson, we scored every piece of content and found a correlation between less agreeable content and better engagement.

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 90

Sprout Social

MARCH 9, 2023

It can be difficult to correlate corporate communication efforts to business impact. In a world of information overload, corporate communications is your way to expand your reach and build your brand. You need to be able to convey your message clearly and consistently across a variety of stakeholders. Some companies, like QAD Inc.,

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Customer Experience Matrix

JUNE 14, 2013

Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product. Clients can also upload their own lists of customers or campaign respondents.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Zoominfo

JULY 25, 2023

Tighten Up Your TAM Part of the B2B lead generation process is getting to know the audience profiles and behaviors that correlate with sales — more on that in a little bit.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Contently

JUNE 24, 2021

It’s also often much easier to turn around timely financial news or advice when you can just press record and share your expertise. Using StoryBook, a Contently tool that integrates voice and tone data from IBM Watson, we scored every piece of content and found a correlation between less agreeable content and better engagement.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 84

seo.co

MAY 1, 2022

In fact, diversity among the 200 ranking factors is THE highest correlated factor for ranking. Add correlated factors, starting with the low hanging fruit. From your list of things-to-do, make sure to prioritize the most pressing need. It’s not dofollow backlinks. It’s not content length.

Google 98

Google De-duplication SEO Keywords 98

Valasys

AUGUST 26, 2020

If you know the recipient from before, you can mention your previous correlation in writing to help them remember you. Whether you are writing emails, press releases, business letters, or memos, reflect on these pieces of advice for effective business writing. It’s also important that you look back on your history.

Effectiveness 98

Effectiveness Business Correlation Marketing Proposals 98

InsightSquared

MAY 25, 2021

Frequent movement of opportunities impacts predictability and requires forecasting systems that can correlate changes to outcomes. The focus on sales stages can be a flawed component as it relies on Sales’ input to accurately report sales stage progression of the opportunities.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Digilant

JUNE 27, 2023

Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. For example, in the lead-up to the Women’s Euros in 2022, search interest for the “sportswear” category was up 35% compared to the year average.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. For example, in the lead-up to the Women’s Euros in 2022, search interest for the “sportswear” category was up 35% compared to the year average.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Moz

FEBRUARY 21, 2019

If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. Correlations and a hypothesis. But once you're in the consideration set, there's much less of a correlation between these different positions.

SERP 54

SERP Correlation Domain Content 54

Valasys

AUGUST 8, 2023

It undergoes extensive training with large datasets, learns from this data, and subsequently analyzes real-time information to identify correlations and patterns, making predictions about future trends. AI operates by mimicking human intelligence through computing devices.

Intent 52

Intent Lead Ranking Digital Asset Management Ethics 52

markempa

DECEMBER 30, 2008

In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads.     Modified press release strategy for blogger coverage. The team revamped its press release strategy to encourage more online coverage for the company.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Moz

APRIL 18, 2019

I think the two most compelling to me are, one, the correlation of link metrics over time. Moz has a metric called Domain Authority or DA , which sort of tries to best replicate or best correlate to Google's own rankings. They had better link data, and their metrics were better correlated. When you see a correlation of 0.25

Link Building 68

Link Building SEO PageRank Ad Building 68

Leadspace

OCTOBER 27, 2015

Other data may need advanced technology to extract into a usable format, such as technologies used (based on job requirements), expertise (derived from past jobs and experience), important events (taken from press releases, blogs and news articles), and growth rate (based on changes over time). Open doors with the right message.

Lead Ranking 48

Lead Ranking Lead Scoring Analytics Marketing Management 48

Outgrow

AUGUST 12, 2021

Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. We are talking about interactive lead-generation calculators that add value by answering your prospect’s most pressing questions. 9 Calculators Every SaaS Company Need – No Code SaaS Calculators.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Content Standard

DECEMBER 17, 2018

Without it, marketers may be hard-pressed to identify what works and what doesn’t, let alone determine how to scale properly when the time comes. For your content marketing to truly shine and deliver a meaningful impact, it must be guided by intentional, clear strategy. Documenting a content marketing strategy is key to your success.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

Marketing Craftmanship

JANUARY 10, 2015

This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.

Practices 100

Practices Planning Enterprise Management Transparency 100

Animalz blog

NOVEMBER 28, 2023

A mediocre outline or draft at the press of a button gets you over the hump of starting. Find interesting and unusual correlations in the attached dataset. Check out Perplexity AI: What You Need to Know and How to Use It to learn more about the founding story and Perplexity’s underlying workings.

Marketing AI 78

Marketing AI Research Tactics SME 78

Contently

OCTOBER 24, 2016

These findings are sobering, but—sadly—not surprising,” Douglas Quenqua, Campaign US editor-in-chief, said in a press release. Instead, dissatisfaction correlated with experience. Conversations with people at all levels of the industry reveal widespread frustration and even despondence about the industry and their own jobs.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Correlation 60

Hubspot

JULY 6, 2021

Find out what else your audience cares about in correlation with your mission. Make allies with other businesses by doing press partnerships. Successful Email Marketing Strategies for Black-Owned Businesses. Networking and building partnerships can be handy for email marketing strategies, too.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Sage Marketing

MARCH 24, 2019

Once KPI’s are achieved it will be easier to show ROI to the board and explain the correlation between marketing spend and success. Amount of press coverage in relevant publications. KPIs are all about what marketing attempts to accomplish, how it should be measured, what impact it will have on the business and when.

Startups 52

Startups Lead Ranking Marketing Qualified Leads Spending 52

KoMarketing Associates

MARCH 3, 2015

If your creative talks about a download you would be hard pressed to get most searchers to fill out a contact form. This will highly correlate with the amount of broad and phrase match types you utilize – more phrase and broad match keywords will cause a larger SQR. The call to action should be appropriate.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Unbounce

APRIL 15, 2021

If you’re running an ecommerce business (especially in the midst of a pandemic), you might be tempted to press down hard on those pain points your visitors may be feeling. Spoiler: Using trust words isn’t always advisable. Trust us.”). Why not hammer home all their worries before promising relief? Isn’t that B2C Marketing 101?

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Biznology

OCTOBER 2, 2015

And when you do finally get a moment to yourself, chances are the iPad and TV are much closer at hand than a treadmill or a bench press. In this battle for our time and effort, the data shows that health is statistically on the losing side. According to the CDC , almost 35 million adults in the U.S. today are obese.

Case Studies 80

Case Studies Correlation Statistics Press 80