A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Well over half if not three-quarters of the work it does is creating its own media, whether it’s live stream, memes, podcasts, whatever.”. Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye. There’s just one problem.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

However… many things that are in Google's ranking algorithm correlate very well with brands.”. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Maybe you are a startup or still growing.

All AI Is Personal

Modern Marketing

She updated me about her husband’s startup business and how it’s been growing rapidly through hard work and also because he’s incorporated AI into the product.

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. Imagine you are the new head of marketing for a well-known startup brand.

How To Use Social Media To Convert More B2B Leads With Daniel Kushner

Act-On

On a recent Rethink Podcast, he discusses how to use social media to convert more B2B leads. In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Daniel Kushner, co-founder and CEO of Oktopost.

What We Learned From Our First Year on Medium

Hubspot

While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. We ran an analysis on the correlation between various values and views for all of our articles so far.

From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites

Hubspot

They also publish graphics, podcasts, videos, slide presentations, and just about any other media that might help us share an idea effectively. Want them to write about your startup or business?

Sites 80

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

I also greatly appreciate the open approach of Tomasz Tunguz in sharing data about what works for SaaS businesses and the guys at Startups for the rest of us for practical, honest advice. One of the highlights of my year in 2015 was being interviewed by Jay Baer for the Social Pros podcast.

Complete Guide to B2B Marketing

Directive Agency

Podcasts. Mediums: Podcasts, Books. Mediums: eBooks, Podcasts, Blogs. Mediums: Video, Blog, Podcasts. A trick we use to better correlate your eBook signups into actual leads instead of buyers simply looking for content is to add one more field to form. Podcasts.

B2B 91

Sales Pipeline Radio, Episode 124: Q&A with Chandar Pattabhiram @chandarp

Heinz Marketing

Those of you joining the podcast, thank you for finding us. We’re available at iTunes store, Google Play, and wherever you can find podcasts. I think ultimately this is not causality, this is correlation and you have to have some sort of correlated metrics in terms of the spending on brands, and how does that brand is ultimately grabbing more revenue from me. By Matt Heinz, President of Heinz Marketing.

How a Small VC's Commitment to Content Made a BIG Difference

Hubspot

Today, it hosts everything from videos and podcasts to Q&As, curated content, and guest articles, all of which are focused on issues related to product, customer, and company development at the expansion stage. This is a guest post written by Brian Zimmerman.