Crimson Marketing

AUGUST 19, 2014

These days, however, marketing has new priorities and companies like GE and HP are replacing gut instincts with predictive marketing technology that reveal the true behaviors, characteristics and demographics that correlate to increasing revenue. Podcast] appeared first on. Marketing Technology Podcasts'

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

MindFire

JULY 13, 2021

After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success ( rarely discussed; most are kept secret by the industry ). Watch the video, listen to the podcast, or download the slides below. coming soon… PODCAST.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

Valasys

FEBRUARY 13, 2024

Invest in Share of Voice: A strong correlation exists between market share growth and advertising investment, commonly referred to as “share of voice.” ” This correlation is consistent across both B2B and B2C sectors, indicating that advertising plays a crucial role in driving growth in both realms.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Outgrow

DECEMBER 27, 2022

We recently interviewed Jen Spencer for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! And so you could make some correlations, right? In the same way as influencer marketing, if you’re very familiar with that, you might kind of make that correlation. The Rapid Fire Round!

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

Biznology

APRIL 28, 2017

Because there was a content marketing medium my client did enjoy– podcasting. He would faithfully record a podcast wherever he was. Plus, he would invite well-known guests on his show, making his podcasts even more “sticky.”. Instead of blogging, we transcribed the podcasts and posted them on his site.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

ClickZ

MAY 25, 2023

AI and user experience (Ux) AI can detect similarities and correlations among different data points and use these patterns to make accurate predictions or provide recommendations. Today, I want to share how AI has helped me create concepts that connect real-life experiences with digital ones by leveraging users’ data.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

MindFire

MARCH 7, 2023

VIDEO PODCAST Pixels & Ink: The podcast for printers & agencies · How To Become Indispensable To Your Clients By Offering Real OptiChannel Services SLIDES Download the slides and examples shown in the panel here The post How to Become Indispensable To Your Clients By Offering REAL OptiChannel Services appeared first on MindFire, Inc.

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

Oktopost

AUGUST 23, 2020

You can catch a conversation by searching for B2B Marketing Now wherever you listen to podcasts and subscribing to our channel. Listen to the podcast: Key Take-Aways from Sarah Whipp: Focus on Company Goals. Marketing KPIs should be directly correlated to the goals of the organization.

Marketing Budget 124

Marketing Budget CMO Marketing Budget Creation Correlation 124

Outgrow

JUNE 20, 2022

We recently interviewed Kieran Flanagan for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! . I don’t, haven’t seen the correlation or the comparison to 2021, 40% of all VC money is actually spent on Facebook and Google. Welcome to the Marketer Of The Month blog! .

Paid Content 52

Paid Content Communities Work Management Product 52

B2B Digital Marketer

MARCH 17, 2022

Podcast Timestamps/Outline. 28:17 – Does top-page ranking correlate to more revenue? He and his team are hands-on in managing their client’s on-site technical SEO, as well as offsite SEO, CRO, and overarching analytics. Additionally, Jon sits on the Customer Experience Advisory Board at the University of California Irvine.

Marketing AI 98

Marketing AI SEO Domain Enterprise Management 98

Outgrow

SEPTEMBER 23, 2022

We recently interviewed Scott Brinker for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! The post Marketer of The Month Podcast- EPISODE 081: Navigating the Martech Landscape in 2022 and Catalyzing Growth With Deeper Integrations appeared first on Outgrow. Great to be here.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Content4Demand

AUGUST 11, 2021

You can’t draw a straight line from, say, a podcast listener or a social media follower to the revenue you’re generating. This information can help you learn what is and isn’t working as these early-stage prospects make their way to the things that will demonstrate a clearer correlation to dollars earned. Monitor Awareness.

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

Contently

DECEMBER 2, 2021

Use multimedia content formats like podcasts and video to develop your thought leadership. The top-performing podcast was Morgan Stanley’s Thoughts on the Market, which had 25,473 social shares (100x the average in our study!). Then go all-in on developing easily digestible lessons. Looking for another way to stand out?

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 90

ViewPoint

MARCH 19, 2018

Her time is now spent wallowing in superficial spreadsheets, managing the conflicting software results from media and a budget with a requirement for a direct correlation to revenue. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. About the Author.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Heinz Marketing

MARCH 18, 2023

The correlations between versatility and a variety of leadership outcomes — employee engagement, team agility, business unit productivity, and overall effectiveness — have only gotten stronger.

B2B Sales 52

B2B Sales Tactics Paid Search Agency Ads 52

Contently

JUNE 24, 2021

Use multimedia content formats like podcasts and video to develop your thought leadership. The top-performing podcast was Morgan Stanley’s Thoughts on the Market, which had 25,473 social shares (100x the average in our study!). Then go all-in on developing easily digestible lessons. Looking for another way to stand out?

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 84

KoMarketing Associates

DECEMBER 11, 2018

GeoMarketing from Yext reports that this use can directly correlate to more chatbot interaction with this generation. Podcasts, on-demand, subscription, and paid content is becoming more popular with those under thirty. The majority of Gen Z uses messaging apps to talk to their friends and loved ones. Provide Catered Content.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Oktopost

DECEMBER 5, 2022

There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. There’s evidence that these things slightly correlate with ranking. You can post videos or podcast recordings on social media and leave a link to the transcript published on the website. ↑ Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Versium

OCTOBER 2, 2023

They cover many concepts such as probabilistic and deterministic models, correlating IP addresses with a timestamp, mobile IDs, data wrangling, among many others! In this episode, Joe Forish chats with Kevin Marcus about the many pieces of data used in marketing.

Correlation 52

Correlation Mobile Marketing Marketing 52

Buffer

SEPTEMBER 1, 2022

From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating. Q: You do many things – podcasts, newsletters, posting regularly on Twitter, launching a course.

Curation 104

Curation Impressions Top of Funnel Startups 104

markempa

JANUARY 25, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « The Lead Generation Advantage for Small Businesses | Main | The halo effect and lead generation » Podcasts vs. Webinars which is better?

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

Porch Group Media

NOVEMBER 16, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Really understanding if it provided a direct correlation and an interaction for that brand.

First-Mover Advantage 52

First-Mover Advantage Top of Funnel Digital Marketing Funnels Advertising Funnels 52

Metadata

DECEMBER 1, 2021

Listen to Udi Ledergor from Gong on the B2B Category Creators Podcast. Listen to David Cancel from Drift on the B2B Category Creators Podcast. Listen to Nick Mehta from Gainsight on the B2B Category Creators Podcast. Other honorable mentions included: Atlassian, Bluescape, Celonis Correlated, DocuSign.

Studies 52

Studies Work Management Marketing Management Account Based Marketing 52

Convince & Convert

JULY 28, 2013

Google Correlate is essentially Google Trends in reverse. For example, Google Correlate shows that the search term “pellet smokers” has a.8947 For example, Google Correlate shows that the search term “pellet smokers” has a.8947 Jay is the founder of [link] and host of the Social Pros podcast.

Content Marketing 150

Content Marketing Correlation Work Management Content 150

Porch Group Media

AUGUST 8, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. There’s that old story that there’s a high correlation between diapers and beer, but let’s just say that’s true. Meet Jennifer Renaud.

Segmentation 52

Segmentation First-Mover Advantage Trigger Marketing Paid Search Agency 52

ClickZ

JULY 29, 2020

What if the ad is audible but the volume is turned down while you stream a podcast from your mobile phone via headphones full blast? What if the video ad completes, but you put your device down to go to the bathroom two seconds in? Surveys and focus groups: Crude, less actionable. Brain scans: Powerful but niche.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Salesforce Marketing Cloud

MARCH 4, 2022

Prospects can get to know WEG by exploring blog posts and podcasts about investment trends. They did that by correlating the use of digital-first interactions, like self-service tasks, with client satisfaction survey data. But the digital experience isn’t only for clients. When prospects are ready, WEG matches them with an advisor.

Marketing Proposals 98

Marketing Proposals Work Management Multi-Channel Customer Satisfaction 98

Walker Sands

JUNE 9, 2021

Social Media and Content Correlations. AF : I think you and I correlate with these. Looking at the website traffic that you’re pulling, identifying when you had a new piece of content, when social launched a campaign, and being able to correlate all those aspects to show how they work together. Content and social go together.

Paid Social Agency 52

Paid Social Agency Correlation Content Social Media 52

Convince & Convert

JUNE 16, 2014

Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. You can run some correlation studies on that, but it’s difficult to point to it exactly. This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada.

Content Marketing 158

Content Marketing Paid Search Agency Planning Advertising Agencies 158

Convince & Convert

JANUARY 14, 2015

” And looking at that versus purchase data and using that as a correlation study to prove out social media’s true value. JayToday is available on Youtube , iTunes (as a video podcast, and now as an audio podcast too), and at JayToday.tv. Have you heard about this brand in social media?” Sprout Social Shoutout.

Social Media 132

Social Media Media Correlation Facebook 132

Terminus

OCTOBER 11, 2021

To solve this, Mark recommends finding a behavior that correlates to retention. “If we can figure out something, some behavior, some observation with our customer, that happens in their first 30 days, that correlates with retention. This post is based on an episode of the #FlipMyFunnel podcast.

Top of Funnel 32

Top of Funnel Cross-Selling Correlation Lead Ranking 32

Hubspot

FEBRUARY 4, 2015

I first heard of the Serial Podcast from my wife. Those were the grandparents of podcasts and their popularity will likely never be replicated in the modern world. What podcasts lack in popularity, they make up for in variety. Below are 11 can’t-miss podcasts, that cover the realm of marketing and beyond.

Broadcasting 28

Broadcasting Budget Programs Paid Search Agency Marketing & Strategy 28

Webbiquity

DECEMBER 18, 2018

For instance, there is a correlation between the amount of content a website produces and the volume of traffic it receives. Other obvious customer acquisition channels include PPC, video, podcasts, and visual search (primarily Pinterest). Some of these are more important than others.

Training 214

Training Planning Work Management Marketing Management 214

Convince & Convert

MAY 5, 2013

And lastly, to suggest that by answering emails round-the-clock like a post-modern John Henry (the folk hero, not the Red Sox owner) Gary was able to create his success, is a massive confusion of correlation and causation , and a slap in the face to the man’s innate talent to boot. About the Jay Baer: Follow @jaybaer.

Top of Funnel 151

Top of Funnel Allocation Content Ethics 151

Convince & Convert

AUGUST 28, 2013

Not just a correlation, a causation. Jay is the founder of [link] and host of the Social Pros podcast. But for the first time, there’s evidence that proves me wrong (sometimes). Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership.

Twitter 134

Twitter Research Television marketing Bandwidth 134

Goodish Agency

OCTOBER 12, 2021

In other words, the AI interprets Instagram posts – the picture and caption and correlates it with the user’s bio to determine who’s most suited for a certain brand depending on their interests which in turn translates into the types of followers they have.

Social Media 98

Social Media Social Marketing Paid Search Agency Media 98

Sprout Social

JUNE 26, 2023

These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go. It predicts what consumers may like based on their current listening choices and offers personalized suggestions across musical genres, playlists and podcasts.

Marketing AI 102

Marketing AI Ideal Customer Profiles Allocation Analysis 102