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Google Says No Correlation Between Impressions And Search Volume via @sejournal, @MattGSouthern

Search Engine Journal

The post Google Says No Correlation Between Impressions And Search Volume appeared first on Search Engine Journal. Google's Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword.

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Correlation Between Simon Sinek's Golden Circle and CogMar

Ignite

Correlation Between Simon Sinek's Golden Circle and CogMar.

Insiders

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Is Your Marketing Working? Good Data Correlation Will Tell You

Salesforce Marketing Cloud

The answer lies in good data correlation. Data correlation is a statistical measure that describes the relationship between two or more things. For example, how does a person’s weight correlate with what they eat? How does a marathon runner’s race time correlate with the number of hours they train? Download the playbook.

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Understanding the Correlation Between Ad Extensions and Ad Rank

SmartBug Media

Google Ads are based on search intent, so the keywords you’re competing against take on a crucial role in this section because this directly correlates with your budgeting and positioning strategy. What’s the correlation between ad rank and extensions? The Topic and Nature of the Search. Related Auctions.

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

The framework you need to measure digital behavioral change, and correlate that change to revenue. Examples of marketing-led ISR's monitoring the "Sphere of Influence" and "Human Capital Investments" globally for sales. Next steps to kick-start sales and marketing integration through "insights committee workshops".

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The Correlation and Impact of SEO on Lead Generation

Benchmark Email

How do you optimize… The post The Correlation and Impact of SEO on Lead Generation appeared first on Benchmarkemail. It may not be a major challenge getting followers or views on social media, but driving traffic to your site and turning visitors into potential customers is another game entirely.

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The Correlation Between Authoritative Links and Ranking [SEO Study]

Moz

We can say this because of the strong correlation our most recent studies show between the Domain Authority (DA) and Page Authority (PA) of linking pages and the rankings of pages receiving the links. However, we also took a close look at the correlation of Moz DA and PA with the ranking of a page.

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Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014

LEADership

As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. There is still a correlation but it does not mean you need to ignore SEO efforts. How has Google changed in 2014? Do focus on good content. Good content gets shared.

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Using a New Correlation Model to Predict Future Rankings with Page Authority

Moz

Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation." Posted by rjonesx.

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How To Meet Buyers’ Goals in an Era of Uncertainty

Tony Zambito

Correlating external pressures and their impact on how buyers can or cannot meet their goals. Employee satisfaction correlates with their feel-good beliefs they are helping people. Desperately needed is understanding shifting buyer goals and how they are impacting choices and decisions. Growth in market share. Growth in revenues.

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The InsightSquared Revenue Intelligence Platform

InsightSquared

Correlation. At the core is a powerful, modern architecture, backed by a context and correlation engine that is unmatched in the industry. It doesn’t matter—we can process and correlate it all—blazingly fast. A Modern, Scalable Architecture . Self-Serve. Structured or unstructured data. Structured or unstructured data.

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Solution Brief: Ideal Customer Technology Profile

HG Data

HG’s “Ideal Customer Technology Profile” (ICtP) analyzes the holistic technology footprint of thousands of organizations to determine the specific technologies that indicate/correlate with a specific customer’s products.

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How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI

QuanticMind

There are a combination of correlated factors that affect and help illustrate ROI. The post How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI appeared first on QuanticMind. But marketing ROI is as multifaceted as the digital space it exists in. Miss one of them, and you’re missing the whole picture.

ROI 40
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What Does Chip-Making Demand Tell Us About Search Demand? via @sejournal, @brookeosmundson

Search Engine Journal

But how does this correlate to search trends? Many industries are seeing a stark drop-off in consumer demand. Read on to find out. The post What Does Chip-Making Demand Tell Us About Search Demand? appeared first on Search Engine Journal.

Demand 97
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How Authority Score Resists Manipulation (Data Study)

SEMrush

See how our score correlated with organic traffic and spam signals & get an accurate read on domain authority. Learn about Semrush‘s updated Authority Score, built to resist spam and manipulation. Read our study comparing it to Moz Domain Authority & Ahrefs Domain Rating.

Studies 80
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Performance Reviews Suck – The Case for Eliminating Annual Reviews

Marketing Insider Group

Research indicates that job satisfaction is directly correlated to the role an employee has with their immediate manager. Happy employees work harder and while I feel like I understood the correlation between employee happiness and innovation because I remember being my most innovative when I had a great boss!

Review 358
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Top 200 Google Ranking Factors: 2022 Complete List

seo.co

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Google 103
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15 (More) Fascinating Facts About Internet and Social Media Use in 2021

Webbiquity

That said, the amount of time spend on social media correlates very strongly with age and gender. But as with time spent on social media, this correlates linearly with age. On the other hand, there’s very little correlation between age and the use of social media for work purposes. Support small businesses.

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The Virus Has Changed. So Have Buyers.

Tony Zambito

Correlating to variants and the migration of the virus. . A few things about it have been consistent. A look at any of the multitude of graphs on positivity rates, hospitalizations, etc. shows waves, peaks, valleys, and the likes.

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What Is Your Sales Messaging Activation Strategy?

OnMessage

Research by CSO Insights found there is a direct correlation between the quality of the messages salespeople use in their selling process and their ability to close business. Bridging this gap is paramount to delivering a consistent and compelling buyer journey. With as much as 80 percent of the buyer journey occurring before [.].

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Business video trends worth noting in 2018

Biznology

There doesn’t appear to be much correlation between a company’s size and its commitment to engaging customers with video. One business video trends dataset that seems to defy explanation is the correlation between company size and the volume of video production. Source: Vidyard. Size matters not at all.

Video 158
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Ensure Your Sales Team is Competent and Confident Delivering Your Corporate Story.

OnMessage

Research by CSO Insights found there is a direct correlation between the quality of the messages salespeople use in their selling process and their ability to close business. The problem is, most sales teams do not have the sales messaging, activation tools and training that they need to deliver a consistent corporate story. According [.].

Sales 52
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Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher.

Strategy 206
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Why Content Strategists Take Social Shares Seriously (And You Should Too)

Contently

In the early days of search, savvy site-builders often found correlations between particular attributes and high rankings, so they tried to game the system even if it meant sacrificing quality. As anyone who has ever taken a college statistics course will tell you, correlation doesn’t equal causation.

Content 157
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Rethinking Buyer Insights in a Changing World?

Tony Zambito

With an emphasis on analytical correlation to arrive at insights. For decades analysis and insights have been report-oriented. Or some may say study-oriented. A report orientation often meant a heavy bent toward numbers. Towards analytics. Towards data. This orientation also is characterized by each report having an end.

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Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations.

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Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

. “Similarly, predictive analytics may discover correlations among categories of potential buyers that would be unlikely to occur to human marketers. While predictive analytics is often criticized for spotting correlation rather than causation, Boppana concludes that ‘advertising is all about correlation.’”

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Does Your Plan Enable You to Seize Growth Opportunities?

Vision Edge Marketing

Since 1997, PwC has conducted a survey of CEOs to learn what they foresee in each coming year Over the years, the PwC research found there is a strong correlation between a chief executive’s expectations for their own organization’s growth and that of global GDP growth. Perhaps work by PwC provides some insight.

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15 Best Website Visitor Tracking Software

Visitor Queue

Attracting new leads often directly correlates to an increase in revenue. Every business owner or marketer wants to know if their market efforts are paying off in terms of website traffic and new leads for your business. The post 15 Best Website Visitor Tracking Software appeared first on Visitor Queue Blog | Identify Website Traffic.

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Want to Solve CRM Adoption? Stop Counting Log-ins

InsightSquared

Correlate outcomes. Make sure deal data is collected from and readily available to anyone that touches the deal. If they are engaging with your prospects or existing customers, they should be operating from the same playbook. Apply machine learning and other analytics to measure what’s working and what’s not.

CRM 207
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4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

Finds Correlations Between Variables. Automated A/B testing on the other hand employs machine learning to connect the dots between the correlations of these variants. Uber uses a combination of multivariate and A/B/n testing to measure correlations and causations in the UX of their app. Here’s how: 1.

A/B 334
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SaaS stacks keep growing. Is there also a relationship between choice and utilization?

chiefmartech

It correlates inversely with the number of compliance officers on staff, I hypothesize.). But a more interesting correlation Zylo found was this: the more employees in a company expense their own SaaS apps, the greater the utilization rate of SaaS apps in the company overall. respectively. The data doesn’t prove causation.

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Does Social Media Really Generate Revenue?

Zoominfo

At a high-level, our research shows a strong correlation between social following and revenue. For companies with 11–50 employees, the 40% correlation between social following and revenue is a good indication of social’s early importance in driving revenue. So, what’s going on here? As companies scale, the role of social media changes.

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The Why and How of Internal Link Building for SEO

Marketing Insider Group

Although, research shows that pages with at least one exact match anchor, or anchor text that matches a topic or keyword exactly, is strongly correlated with more clicks. Remember, exact match anchors are strongly correlated with more clicks. Image Source: Zyppy. Rank Keywords. How To Build Internal Links.

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Net Promoter Score (NPS) in B2B – the evidence

Savanta

Discussing his analysis of the link between a company’s NPS score and their commercial performance, Reichheld said: “The results were striking…a strong correlation existed between net promoter figures and a company’s average growth rate over the three-year period from 1999 to 2002”. The result was mixed.

B2B 120
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AI Tools Turn Analytics Data into Actionable Information

Vision Edge Marketing

Its data science algorithm takes into account goals set up in Google Analytics—whether to increase revenue, leads, or engagement—and looks at over 16 million possible combinations across all marketing channels to identify the most important correlations. These personalized insights are then presented in a report that can be easily edited.

Analytics 220
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Marketing Attribution: Keep It Simple

InsightSquared

“I usually associate last touch with more correlation than causation, honestly,” he said. Algorithmic attribution reads the existing data, looking for patterns that show which kinds of interactions and which points in the sales/marketing funnel are correlated with conversions.

Marketing 227
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SERP Analysis Tools For SEO and Ranking? via @sejournal, @martinibuster

Search Engine Journal

SEO tools analyze top ranked sites and provide correlation-based analysis for SEO. How useful is the information? The post SERP Analysis Tools For SEO and Ranking? appeared first on Search Engine Journal.

SERP 98
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2021 Healthcare Reputation Report Correlates Strong Reputation Score With Higher Patient Conversions on Google

Nuvi

REDWOOD CITY, Calif. March 4, 2021 — Reputation , the global leader in reputation experience management, today released its 2021 Healthcare Reputation Report , which ranks the top 15 U.S.

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Data Exploration in Marketing Mix Modeling: Where data starts telling its story 

Mass Analytics

The correlation matrix is another key element of this phase as it describes the strength of the linear realtionship between two variables. The analyst can also use the correlation function wich is useful to study the lagged effect of a avariable on a chosen KPI.?? correlation between the variables that they are analyzing.?