Forrester B2B Summit 2023: The Year of the Content AI Clarion Call
PathFactory
JUNE 13, 2023
We need the first-party data from content engagement — correlated with analysis of the aboutness of that content itself – to train AI, drive personalization and automation and give us the analytics we need to have truly intelligent and actionable CX data models. I couldn’t help but clap when she gave her opinion.
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