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Your Director of Marketing Is Miserable [Unless They Focus On Customers]

Marketing Insider Group

One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have. A survey run by the National Opinion Research Center based at the University of Chicago compiled a list of the top 12 jobs in which workers are most likely to report themselves as satisfied: Clergy. Find the purpose in your work.

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What's Changed (and What Hasn't): The 2020 Moz Blog Reader Survey Results

Moz

We could have held off on launching this year's reader survey, but we decided to move forward anyway because we know your work and your interests have been impacted, and we wanted to know how much. I'm excited to share with you the results from that survey in this post. Methodology. Who our readers are. Let's dive in.

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How AI insights improve decision making

Sprout Social

The visualization helps strategists find hidden patterns, trends and correlations. For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition. This can be social media posts, customer reviews, surveys, customer care logs, NPS scores and emails.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Anticipating future market shifts involves analyzing economic forecasts , industry reports , and expert opinions.

Business 104
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PR is creating tension between B2B CEOs and their CMOs, Research Finds

Champion Communications

Well, the issue seems to be down to a lack of understanding about the value of PR. CEOs: What’s the point? Almost all the CEOs (96%) surveyed claimed that they see PR as a cost centre rather than a revenue generator. So, what’s creating this tension? Then speak to the sales team about how prospects and leads have received coverage.

PR 62
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Why B2B Brands Should do Influencer Marketing

Onalytica B2B

Demand Gen’s B2B Buyer Behaviour Survey found that nearly two-thirds of buyers indicate that content had a significant influence on a decision. In the Demand Gen’s B2B Buyer Behaviour Survey , 72% use social media to research a solution purchase and 57% connect directly with potential solution providers on social media.

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Leveraging Metrics for B2B Customer-Led Growth Success

Heinz Marketing

Utilize customer relationship management (CRM) software, analytics tools, and surveys to gather data that provides valuable insights. Look for correlations between different metrics and customer behavior to gain a holistic understanding of your customers’ needs and preferences.